Alouette® Cheese Encourages Consumers to Feed Their Taste for Adventure

NEW HOLLAND, Pa., Nov. 14, 2011 /PRNewswire/ -- Today, Alouette® Cheese announced an in-store and online promotion for the release of the upcoming movie, The Adventures of Tintin, in theaters December 21st. Kicking off an adventure in entertaining this holiday season, Alouette will join the quest with Tintin, an intrepid young reporter whose relentless pursuit of a good story thrusts him into a world of high adventure.  Presented by Paramount Pictures and Columbia Pictures, the film is based on the series of books, The Adventures of Tintin by Herge, and produced by Steven Spielberg, Peter Jackson and Kathleen Kennedy.

"We wanted to invigorate buzz with our consumers both in-store and online, to attract not only cheese lovers, but also fans of Tintin who might want to feed their taste for adventure and try our cheeses," said Cristina ANTON VILLA, Director of Marketing New Products. "Whether you see The Adventures of Tintin featured on our packaging in the deli section or cheese counter, on our website, or via our Facebook or Twitter pages, we encourage both Alouette fans and those who've never tried our products to embrace their adventurous side and set sail with us for an escapade in entertaining and everyday snacking."

Visitors to AlouetteCheese.com/Tintin will be able to feed their taste for adventure with the chance to win a 10-day trip to Europe exploring select capitals, weekend trips to Hollywood, and other daily and weekly prizes such as The Adventures of Tintin movie passes and prize packs.

The microsite will also host a downloadable recipe book of tasty dishes inspired by The Adventures of Tintin and Alouette Cheeses and created by Executive Chef for Alouette, Greg Gable. Chef Greg brought his passion for Alouette Cheeses and a child-like imagination inspired by the memorable exploits of Tintin, Snowy and Captain Haddock to the table when creating these original and delightful recipes. Dishes include, but are not limited to: Alouette Baby Brie Dogs; Alouette Garlic and Herbs Golden Crab Risotto; Alouette Creme de Brie Treasure Chest; Alouette Sweet and Spicy Haddock Explosions; and Alouette Drunken Burning Oar Brie Log S'mores.

As another signature, online element of The Adventures of Tintin promotion, Alouette Cheese launched the "Alouette Ultimate Culinary Adventure Sweepstakes" exclusively for fans of Alouette Cheese on Facebook. The contest offers fans the opportunity to win one of three culinary adventures including a weekend in Sonoma Valley, Calif., a Food Festival in South Beach, Fla., or a fine dining restaurant experience in New York. In addition, every week fans will have a chance to win a prize pack featuring Alouette Cheese, tickets to see the movie, and other The Adventures of Tintin prizes. To learn more or enter, visit Facebook.com/alouettecheese.

About Alouette

The Alouette® brand has grown over the years, extending its unique line of cheeses to include a wide variety of Alouette Spreadable Cheese flavors as well as other specialty cheese products, such as the 2011 Chef's Best® award-winning Alouette Baby Brie. Today, Alouette is a leading brand in the Specialty Cheese Category in the United States and is the #1 brand of Premium Spreadable Cheese.

The Chef's Best Award for Best Taste is awarded to the brand rated highest overall among leading brands by independent professional chefs. For more information regarding American Culinary Chef's Best, visit www.chefsbest.org.

About Chef Greg Gable
Chef Greg Gable joined Alouette Cheese USA, LLC in 2007 as Executive Chef.  Gable first acquired critical acclaim during his 13 years at Le Bec-Fin, one of Philadelphia's finest dining institutions. He has also received several accolades, such as the Philadelphia Inquirer's 3 Bells Award of Excellence and the Wine Spectator Award of Excellence.  Gable is a graduate of the Culinary Institute of America in Hyde Park, N.Y.

About "The Adventures of Tintin"

Paramount Pictures and Columbia Pictures Present, in Association with Hemisphere Capital, The Adventures of Tintin directed by Steven Spielberg from a screenplay by Steven Moffat and Edgar Wright & Joe Cornish. Starring Jamie Bell ("Billy Elliot," "Defiance") as Tintin, the young reporter whose relentless pursuit of a good story thrusts him into a world of high adventure, and Daniel Craig ("Quantum of Solace," "Defiance") as the nefarious Red Rackham.

Based on the series of books The Adventures of Tintin by Herge, the film is produced by Steven Spielberg, Peter Jackson and Kathleen Kennedy.

About Paramount Pictures Corporation

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Famous Productions, Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

SOURCE Alouette

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