Allstate® Goes the Extra Mile with Another Season of the Allstate® Hot Chocolate 15k/5k® Race
Insurance Company to Provide an Unforgettable Experience for Female Youth Runners at One of the Biggest Racing Series in the Country
NORTHBROOK, Ill., Oct. 4, 2018 /PRNewswire/ -- Allstate Insurance Company, in partnership with RAM Racing, the leading endurance race producer in the country, today kicks off another season of the annual favorite Allstate® Hot Chocolate 15k/5k®. Allstate will be going the extra mile to help runners realize their goals and celebrate their accomplishments with discount race codes, cheer zones and post-race hospitality in addition to providing a memorable experience for a select group of female youth runners.
This season, Allstate is teaming up with Girls on the Run, a physical activity-based positive youth development program for young girls. The insurance company will invite girls participating in Heart & Sole, the organization's middle school program, to lead the way in their respective cities' 5k of the Allstate® Hot Chocolate 15k/5k®. The girls will join in at six upcoming Hot Chocolate races beginning with Denver, Colo. on Oct. 7, 2018 before heading to Allstate's backyard of Chicago, Ill. on Nov. 4. The other four races include: Columbus, Ohio on Nov. 18, Scottsdale, Ariz. on Dec. 2, St. Louis, Mo. on Dec. 9 and Tampa, Fla. on Dec. 16, 2018.
"Running a 15k or even a 5k is a big achievement. As the title sponsor of the Allstate® Hot Chocolate 15k/5k®, we are excited about the various ways we can take this series to the next level and really go the extra mile for the runners," said Pam Hollander, Vice President of Marketing at Allstate. "Teaming up with Girls on the Run was a natural fit, and we look forward to providing these girls with a fun and memorable running experience."
As part of Allstate's ongoing commitment to giving back to local communities, and supporting the next generation of female runners, Allstate will donate $5,000 to each participating Girls on the Run council for them to use toward future programming.
"We are honored and excited to team up with a great company like Allstate for the upcoming Allstate® Hot Chocolate 15k/5k® races," said Kris Smart, Executive Director of Girls on the Run-Chicago. "Girls on the Run is all about giving our girls a positive, fun and confidence-building experience in everything that we do, and by joining forces with a community-driven company like Allstate, I have no doubt that our girls are going to enjoy and embrace every aspect of these events."
Prior to each race, all runners will be able to relax in Allstate's heated runner's suite, where special hats, gloves, headbands and jackets to keep them warm throughout the race and on future runs will be distributed. After crossing the finish line, runners will of course have hot chocolate waiting to warm them up.
The Hot Chocolate race series originated with a single race staged in Chicago in 2007. RAM expanded the Hot Chocolate concept to four cities in 2012 and has been adding races each year to keep up with the more than one million runners that have already participated. The 2018-2019 season includes events in 18 domestic cities.
- Denver, Colo. – Oct. 7, 2018
- Chicago, Ill. – Nov. 4, 2018
- Columbus, Ohio – Nov. 18, 2018
- Scottsdale, Ariz. – Dec. 2, 2018
- St. Louis, Mo. – Dec. 9, 2018
- Tampa, Fla. – Dec. 16, 2018
- San Francisco, Calif. – Jan. 13, 2019
- Charlotte, N.C. – Jan. 19, 2019
- Houston, Texas – Feb. 2, 2019
- Dallas, Texas – Feb. 9, 2019
- Nashville, Tenn. – Feb. 16, 2019
- Atlanta, Ga. – Feb. 17, 2019
- Seattle, Wash. – March 3, 2019
- San Diego, Calif. – March 24, 2019
- Indianapolis, Ind. – March 30, 2019
- Philadelphia, Pa. – April 6, 2019
- Minneapolis, Minn. – April 13, 2019
- Brooklyn, N.Y. – April 27, 2019
Runners have put in the blood, sweat and tears and logged the miles training just as Allstate and its agents sweat the details to keep runners in Good Hands race day and every day. For more information on the race series, or to register for an upcoming Allstate® Hot Chocolate 15k/5k®, visit hotchocolate15k.com.
About Ram Racing
RAM Racing offers turnkey expertise for every aspect of the running race industry. RAM Races owns and operates the Hot Chocolate 18-city 15K/5K Race Series, the nation's premiere race series, as well as a stable of other races across the country. EnMotive serves as RAM's one-stop technology and production solution offering fully customizable registration, timing, photography, content capabilities as well as operations, management, equipment, marketing and consulting. It is designed to help independent race owners and directors elevate their events. RAM's management and operational team time over one million runners annually at events ranging from neighborhood runs to event sizes as large as 50,000 people.
RAM creates and executes race parties that elicit an unforgettable and unimaginable emotional experience from start to finish. The RAM Racing brand has become synonymous with the highest quality, USATF officially certified and sanctioned running races that also maintain a family-friendly race environment. RAM's top of the line runner goodie bags paired with efficient registration and timing processes appeal to elite and first-time runners alike. For more information on RAM Racing and for a full list of RAM's event cities and local races, please visit and look for us on Facebook, Twitter and Instagram.
About Girls on the Run
Girls on the Run is a physical activity-based positive youth development (PYD) program that is designed to enhance girls' social, psychological and physical skills and behaviors to successfully navigate life experiences. The program's evidence-based curriculum places an emphasis on developing competence, confidence, connection, character, caring, and contribution in young girls through lessons that incorporate running and other physical activities. The life skills curriculum is delivered by caring and competent coaches who are trained to teach lessons as intended. Girls on the Run, a non-profit organization with councils in all 50 states and the District of Columbia, has served over 1.6 million girls since its inception in 1996.
SOURCE Allstate Insurance Company
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