Allied Integrated Marketing's Multicultural Practices Continue To Flourish And Evolve To New Audiences

HOLLYWOOD, Calif., Nov. 30, 2016 /PRNewswire/ -- Allied Integrated Marketing expands its multicultural services to three core audience segments, developing culturally relevant and rich communication strategies as entertainment companies and brands increase their emphasis on audience-specific campaigns. Allied first launched its multicultural practice with Allied Hispanic, then expanded to African-American audiences with Allied Moxy, and now adds LGBTQ marketing to its service portfolio with Allied Pride.  

As Allied Hispanic marks its five-year anniversary, it is rebranding to Allied Contigo. Marcella Cuonzo, who leads the division, is being promoted to Senior Vice President, and Vanessa Krause is being promoted to Vice President of Hispanic Field Marketing. Under Cuonzo's leadership the division has grown dramatically, designing innovative and pioneering multi-platform campaigns that drive social buzz and increase clients' visibility through unique strategic activations. Allied Contigo is the only agency with experienced bicultural marketing specialists and bilingual teams on the ground in top U.S. Hispanic markets.

Allied Moxy has experienced unprecedented year-over-year growth led by Erika Bennett, who is being promoted to Senior Vice President. Bennett has led the growth of the division while building Allied Moxy's reputation for producing ground-breaking campaigns that reach the African-American audience to drive box office attendance and viewership on behalf of Hollywood's top studios and networks. In recent years, she has focused her efforts on expanding Allied Moxy's service offerings from traditional public relations and promotions to innovative digital and creative content strategies.  This has helped the division generate insights-driven campaigns that shift narratives, ignite conversations and push culture forward.

Based on the success of Allied Contigo and Allied Moxy, the company is also launching Allied Pride, which will focus on authentic campaigns that connect entertainment and lifestyle clients with the LGBTQ community. Utilizing Allied's network of 22 offices throughout the U.S. and Toronto, Allied Pride will develop market-specific campaigns that reach LGBTQ communities at the the local and national level. Through Allied's long-standing presence within the entertainment industry and insight into the LGBTQ community, the division will create tailored campaigns across communications channels to address the needs and interests of the multi-faceted LGBTQ community, building lasting relationships that are mutually beneficial.

About Allied Integrated Marketing
Allied Integrated Marketing is the leading entertainment, culture and lifestyle agency in North America, and works with many of the best brands in entertainment and consumer marketing. Allied's innovative team includes experts in Publicity, Promotions, Experiential, Media, Creative, Partnerships, Market Research and Multicultural marketing, as well as a full-service Digital offering via its digital division, 87AM. Allied delivers effective, integrated campaigns on a national, regional and local basis via a unique network of 22 offices in the U.S. and Toronto, which gives the agency the exclusive local insight, strong community relationships and on-the-ground resources to activate consumers where they live, work and play. For more information about how Allied drives results for its clients, please visit www.alliedim.com.

Contact: Christi Lardy
Allied Integrated Marketing
[email protected]
323-857-7637

SOURCE Allied Integrated Marketing

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