Allied Integrated Marketing Announces Hire Of Karen Abrams As VP Of Marketing & Promotional Strategies
Addition Combines Agency's Capabilities with Veteran's Strong Track Record of Innovative Programs for Clients
HOLLYWOOD, Calif., June 24, 2013 /PRNewswire/ -- Allied Integrated Marketing announced today it has hired Karen Abrams to serve as Vice President, Marketing & Promotional Strategies. Abrams joins Allied's full-service agency to work with broadcast and cable television networks and other content distributors to promote their shows to consumers.
"I am delighted to combine my experience with Allied Integrated Marketing's capabilities and portfolio of services," said Abrams. "This new position will enable me to take advantage of the strong creativity and collaboration that exists there – offering more opportunities to clients."
Abrams is a seasoned marketing executive whose career has encompassed broadcast sales, promotional multi-media production and creative marketing. Most recently, Abrams served as Partner of MerryMedia, a boutique media promotions firm where she developed promotional campaigns for clients including ABC Television Network, CBS Television Distribution, The CW Television Network and Twentieth Television. Abrams previously served as the National Sales Manager for KIIS-FM in Los Angeles and worked with various start-up companies such as Sandbox Solutions to create business and marketing plans, as well as secure revenue and funding.
"Karen Abrams is the perfect person to help Allied build on its success in the television category. Her ideas, knowledge of the business and drive for results are a powerful combination, and we are thrilled to have her on board," said Allied President Clint Kendall.
About Allied Integrated Marketing
Allied Integrated Marketing delivers effective campaigns on a local, regional and national level, leveraging its network of 22 offices in the U.S., Toronto and London. Allied's innovative team includes experts in Publicity, Promotions, Experiential, Digital, Media, Creative, Partnerships, Market Research and Multicultural marketing. Our unique on-the-ground network gives us exclusive local insight, strong community relationships and the resources to activate consumers where they work, play and live. Allied works with many of the best brands in entertainment and consumer marketing, and was named the #1 agency for Entertainment marketing in the 2012 PROMO 100 rankings. For more information about how Allied drives results for its clients, please visit www.alliedim.com.
Contact: Ginger Chan
Allied Integrated Marketing
[email protected]
323-330-8863
SOURCE Allied Integrated Marketing
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