Allied Integrated Marketing & 87AM Hire Veteran Marketing Executive Scott Walton

HOLLYWOOD, Calif., Sept. 30, 2014 /PRNewswire/ -- Top entertainment partner marketing agencies Allied Integrated Marketing and 87AM announced today they have hired Scott Walton as Vice President, Strategic Marketing to expand existing services in the San Francisco Bay Area and serve as the in-market liaison to the agencies' numerous clients based in Northern California.

Walton's career started at boutique PR firm Boneau/Bryan-Brown in New York before moving to San Francisco and starting his own firm The Walton Group, specializing in creating promotions and marketing-driven solutions for entertainment clients. His clients over the years have included Broadway and off-Broadway shows (Phantom, Les Miserables, Chicago, Cabaret, Death of a Salesman), tourist attractions (Empire State Building, Circle Line Boats), Publications (NY Daily News, Out magazine), cultural institutions (Brooklyn Museum of Art, Roundabout Theater Company), websites (DisneyonBroadway.com) and non-profits like Broadway Cares/Equity Fights AIDS as well as Tony Award-winning American Conservatory Theater and KQED, the powerhouse NPR and PBS San Francisco affiliate.

"We are thrilled to have Scott join the Allied and 87AM family," said Allied President Clint Kendall. "He brings a wealth of knowledge and a track record of successfully servicing clients in the arts and entertainment category with creativity and passion."

Adam Cunningham, CEO of 87AM added, "Scott not only has an incomparable track record of bringing success to his clients, but also has the right vision for bringing our Northern California work to the next level."

In his role as VP of Strategic Marketing, Scott Walton will work out of Allied's San Francisco office where many of the agency's entertainment clients are already serviced, including all the major Hollywood studios. Walton stated, "My entire career has been defined by creating new methods to make arts and culture more accessible and to reach audiences where they work, live, eat, sleep and play. My new role with Allied and 87AM utilizes my entrepreneurial talents and allows me to tap into the agencies' expertise to help my clients on a new level – one that will benefit Bay Area companies and organizations for years to come."

About Allied Integrated Marketing

Allied Integrated Marketing builds impactful and results-driven campaigns for entertainment and lifestyle clients. Over the last 30 years, Allied initiatives have captured the unique energy of each client's brand, developing customized strategies to deliver on-target messaging and drive the client's bottom line. Allied's seasoned staff includes more than 400 experts in 22 offices in the United States and Canada, specializing in marketing strategy, media, creative, publicity, promotions, partnerships, experiential, market research and multicultural marketing, as well as full-service digital marketing, advertising and proprietary data tools via its digital agency, 87AM.

In 2012, Allied was named the No. 1 agency for entertainment marketing in the PROMO 100 rankings and, in 2013, was named a PROMO Top Shop by Chief Marketer and has won several Pinnacle Awards. For more information on Allied and its distinctive work across the marketing realm, please visit www.alliedim.com.

About 87AM

87AM, an award-winning digital agency, was built from the ground up to respond to urgent paradigm shifts in traditional advertising, marketing and publicity facing the live, commercial and visual entertainment space. Using the power of proprietary modeling systems, analytics tools and data solutions, the agency creates, executes and manages best-in-class and first-in-vertical campaigns grounded in sales and conversion, while always maintaining an unparalleled focus on design, usability and optimization. While headquartered in New York City, 87AM has teams across the US and services clients all around the world.  In October 2011, 87AM became part of the Allied Integrated Marketing family, gaining access to Allied's geographic reach and wide range of marketing services. For more information about 87AM, please visit www.87AM.com.

SOURCE Allied Integrated Marketing

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