Alliance, Grey Group's Entertainment Marketing Agency, Appoints Two New Vice Presidents

NEW YORK, June 14 /PRNewswire/ -- Amy Tunick, President of Alliance, Grey Group's entertainment and lifestyle marketing agency based in NY, announced today the appointment of two Vice Presidents.  Eric Levin will join the company, as Vice President of Client Development.  Additionally, Courtney Jacobs has been promoted to Vice President of PR & Marketing.  

For the past two years, Eric Levin has served as Vice President and General Manager for the New York office of Terry Hines & Associates.  In this role, Eric was responsible for the orchestration and supervision of multi-platform promotional and publicity launches for motion picture clients, including Warner Bros. Pictures, CBS Films and Paramount Pictures.  Prior to his stint in New York, Eric managed the THA Detroit and Chicago offices.  He is a graduate of Michigan State University.  

"We are delighted to have Eric Levin join the Alliance team as our new Vice President of Client Development," said Amy Tunick. "Eric's breadth of knowledge of the entertainment industry, his hands on experience building non-traditional marketing and PR programs, and his managerial skills make him the ideal candidate for the position and I am truly confident in his abilities."  

Courtney Jacobs joined Alliance in 2008 as Development Director, PR & Marketing.  She oversees public relations efforts for clients such as Green Earth Technologies, Calgon, Guvera and Rouge Tomate, implementing a holistic marketing approach with PR as a central component. Prior to Alliance, she was a Senior Account Executive at Dan Klores Communications and holds a Bachelor of Arts degree from The University of Pennsylvania.

"Courtney Jacobs has been an incredible asset to Alliance, running the PR department and enabling the company to grow as a full-service marketing and communications agency," said Amy Tunick. "Her enthusiasm, creativity and passion for the industry are traits that will further our business goals in the coming years."  

About Alliance

Grey was one of the first global agencies to build a stand-alone entertainment arm.  Alliance creates multi-platform, non-traditional marketing and public relations campaigns that help brands engage with their target audiences through lifestyle activities they enjoy.  Its programs leverage celebrities, television, film, music, sports, gaming, events, retail promotions and brand-to-brand partnerships.  Today, Alliance's arsenal of services includes developing, negotiating, managing and implementing talent and strategic partnerships, events and grassroots experiences, public relations campaigns and social media promotions.  Its clients include Procter & Gamble, Western Union, 3M, Calgon, Daffy's, Green Earth Technologies, Guvera and Rouge Tomate.

About Grey Group

Grey Group ranks among the largest global communications companies and its total offering includes Grey (advertising) and G2 (activation marketing). Its parent company is WPP (NASDAQ: WPPGY). Grey "Famously Effective since 1917" serves a blue-chip client roster of many of the world's best known companies including Procter & Gamble, GSK, Diageo, Pfizer, Canon, 3M, Eli Lilly, Boehringer Ingelheim and Allianz.  FAST COMPANY named Grey to "The World's 50 Most Innovative Companies" list in 2010.

SOURCE Grey Group

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