Aliza Rothman Joins MWW Group As Vice President, Consumer Lifestyle Marketing

DENVER, Jan. 5, 2012 /PRNewswire/ -- MWW Group (www.mww.com), one of the top ten global independent public relations firms, announced today that Aliza Rothman has joined the firm as a vice president in its consumer lifestyle marketing practice.  Rothman will report to Alissa Blate, executive vice president, global consumer marketing, and will help lead a number of the agency's consumer lifestyle clients, particularly in the lifestyle, travel and health categories. Additionally, Rothman, who is based in Denver, Colo., will expand MWW's presence in the Western and Rocky Mountain regions of the United States.

Rothman brings more than 15 years of experience driving major communications initiatives for national, industry-leading brands, including AOL, United Airlines, Travelzoo, Frontier Airlines, MapQuest and eBay among others. Prior to joining MWW, Rothman owned her own public relations consultancy based in Denver, where she provided communications counsel to clients regarding thought-leadership, brand-building and media relations. Previously, Rothman worked at Ogilvy Public Relations in Denver where she oversaw clients including Case Logic, Raindance Communications, True.com and Protandim. Before that, she served as vice president at Robinson Lerer & Montgomery in New York City, where she managed public relations activities for several AOL channels including AOL Community, AOL Travel, AOL Teens, AOL Kids and more.  Additionally, she helped lead consumer-facing activities for United Airlines, including the promotion of surveys and travel and fitness experts.

"From product launches and holiday shopping campaigns, to executive visibility and high impact media events, Aliza has an exceptional track record of leading communications initiatives that deliver tremendous results to her clients," said Blate. "Aliza adds great value to our consumer marketing team, bringing her expertise and experience across health and fitness, travel and retail. Working from Denver, she'll better position MWW to serve additional clients based in the Western and Rocky Mountain regions of the country."

MWW Group's consumer lifestyle marketing practice focuses on helping clients matter more than the competition through its Network PR approach to crafting and executing unique communication strategies that reach all of the influencers that impact a brand or company. The practice serves brands such as McDonald's, Nikon, Samsung Mobile, Gold's Gym, Vimeo, 1-800-FLOWERS.COM, Zumba Fitness and Subaru.

A Colorado native, Rothman earned her undergraduate degree in journalism with a specialization in public relations from the University of Colorado at Boulder.

About MWW Group

MWW Group is one of the nation's top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

Through its "Network PR" approach, MWW Group helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders.  Among its numerous awards for client work, the agency has been recognized as 2011 "Midsize Agency of the Year" and 2010 "Strategic PR Agency of the Year" by the Holmes Report and has received accolades from PR News for "Team of the Year," "Digital Firm of the Year" and "Top Places to Work in PR."

To learn more about MWW Group, visit www.mww.com, Facebook, Twitter and LinkedIn.

SOURCE MWW Group

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