Alinean's Fight Frugalnomics Revolution Drives Record 2012 Q2 Growth

ORLANDO, Fla., July 24, 2012 /PRNewswire/ -- Alinean, empowering B2B sales and marketing to better cost-justify solutions to frugal buyers, announced today record results for Q2 2012, growing sales contracts by 26% year-over-year. The growth was driven by continued customer success and the addition of four new customers including Hitachi Data Systems, Cox Communications, Lenovo and Core Security.

 "Frugalnomics remains in full effect, with buyers more overloaded, skeptical and frugal than ever before," said Tom Pisello, CEO and Founder of Alinean. "Savvy sales and marketing execs realize that traditional marketing collateral and sales pitches don't work anymore, as you now need a more interactive, provocative and challenging approach."

Alinean's interactive value selling and marketing tools help B2B customers and sales professionals Fight Frugalnomics by challenging prospects to take action.

Alinean  tools replace traditional white papers and sales pitches with an interactive platform that surveys buyer challenges, benchmarks current performance, quantifies the "cost of doing nothing" and cost-justifies proposed solutions. More relevant emotional messaging and logical justification drives quicker purchase decisions, avoids discounting and proves competitive advantage.

Alinean's XcelLive tool platform is used to quickly develop and effectively deliver a suite of value selling and marketing tools including: Interactive White Papers, Benefit Estimators, Diagnostic Assessments and ROI / TCO Sales Tools.

 "Our B2B customers have proven ROI from using our solutions, generating more sales-ready opportunities, experiencing fewer stalled deals, shortening sales cycles, reducing discounting  and improving win rates compared to their peers," said Tom Pisello, CEO and Founder of Alinean.

About Alinean

Alinean empowers B2B vendors to Fight Frugalnomics and sell to today's economic-focused buyer via the development and delivery of interactive value selling and marketing tools. Alinean-powered interactive white papers, benefit estimators, diagnostic assessments and ROI / TCO calculators create more compelling value-based connections, presentations and proposals —generating more demand, challenging the "do-nothing" buyer into action, accelerating sales cycles and increasing deal size.

Leading B2B firms leveraging Alinean tools include: HP, IBM, Microsoft, Dell, Intel, OfficeMax, IDC/IDG, AT&T, BMC Software, Siemens, NetApp, Citrix, Cisco and SolidWorks.

Learn more at http://www.alinean.com, or by calling 407.382.0005.

Contact:
Melissa Scherrer
1-407.382.0005 x332

SOURCE Alinean

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