Alinean Offers Makeover Assessments for Legacy ROI and TCO Tools

ORLANDO, Fla., May 24, 2011 /PRNewswire/ -- Alinean, the leading creator of value-based interactive sales and marketing tools for business to business (B2B) solution providers, today announced a new return on investment (ROI) and total cost of ownership (TCO) tool makeover assessment service.

Working with B2B solution providers to review legacy interactive ROI and TCO tools, Alinean's professional services group provides tangible and actionable advice on how existing tools can be improved to drive more sales and marketing success. The complimentary assessment was designed to answer the questions – Are the current ROI/ TCO calculators and other interactive sales and marketing tools meeting buyer expectations?  Are these campaigns effective? Designed for current best practices? Or in need of a makeover?

The Tool Makeover Assessment specifically analyzes legacy value-based sales and marketing tools across several best practice dimensions: 1) usability and appeal, 2) analysis and metrics, 3) credibility and validation, 4) integration and 5) campaigns and deployment.  Tool Makeover participants receive a comprehensive, complimentary report that evaluates the tool across each dimension, highlighting where the current tool excels compared to industry best practices, along with actionable ideas on how the tool can be improved to drive better success.

"Many B2B sales and marketing professionals have realized buyers have changed, confirming the requirement for interactive value-based tool investments," said Tom Pisello, Chairman and Founder of Alinean. "However, many initial value-oriented tools and campaigns are lacking in one or more critical success dimensions, which when improved to best practice levels, can drive higher sales and marketing effectiveness."

Alinean's experience with over 100 leading B2B solution providers, developing more than 2,000 value-based interactive sales and marketing tools, brings the credibility and expertise to assess legacy tools and campaigns, and drive better success.

To schedule a complimentary Tool Makeover Assessment visit: http://alinean.com/tool_makeover

About Alinean

Alinean, the leading provider of provocative interactive sales and marketing tools, empowers B2B vendors to better connect, engage and sell to today's more empowered, skeptical and frugal buyer. Alinean-powered interactive white papers, assessments, ROI calculators and TCO comparison tools are used to facilitate the buyer's journey, driving more compelling value-based engagements, sales-led workshops, presentations and proposals.

Leading B2B firms leveraging Alinean tools include: HP, IBM, Microsoft, EMC, Dell, Intel, IDC/IDG, AT&T, Siemens, Unisys, Thomson Reuters, NetApp, Citrix, Symantec, Novell, Cisco, Oracle, Sybase, and CA.

Learn more at the Fight Frugalnomics™ Resource Center http://www.fightfrugalnomics.com, or by visiting http://www.alinean.com, or calling 407.382.0005.

Alinean and the Alinean logo are trademarks or registered trademarks of Alinean, Inc. Other Alinean product or service names or logos herein are trademarks of Alinean, Inc. All other products, services and company names mentioned herein may be trademarks of their respective owners.

SOURCE Alinean

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