Alinean Integrates Value Marketing & Selling Content with CRM & Marketing Automation

ORLANDO, Fla., Nov. 29, 2011 /PRNewswire/ -- Alinean, the leading creator of interactive content marketing and diagnostic sales tools for business to business (B2B) solutions, today announced the release of a new version of its value marketing and selling tools platform - XcelLive v5.3. The new release adds Interactive Content Connectors (ICCs) to streamline data exchange between Alinean value marketing and selling tools and marketing automation & CRM systems.

Using ICCs, Alinean-powered value marketing content and selling tools can share information with CRM and marketing automation solutions, helping vendors:

• Better gather important profile and opportunity information from customers, driving better lead nurturing and sales intelligence
• Automate the generation and delivery of personalized and provocative white papers, benefit analyses and diagnostic assessments
• Better manage access to important Alinean-powered tools such as interactive white papers, diagnostic assessment tools, benefit estimators, ROI calculators and TCO comparison tools

"Easy integration of value marketing & selling tools with CRM and marketing automation systems is essential to properly connect, engage and sell to today's more empowered, skeptical and frugal buyers," according to Jefre Futch, CEO and President of Alinean. "With this integration, intelligence can be shared and leveraged, campaigns can be better targeted, and prospects can be better nurtured and engaged."

Alinean-powered value marketing and selling tools have been integrated, using Interactive Content Connectors, to salesforce.com, Eloqua, Marketo, Aprimo, SilverPop, SiebelCRM, NetSuite and Sage.

For more information on Alinean XcelLive, click here: http://www.alinean.com/XcelLive.aspx

About Alinean

Alinean, the leading provider of dynamic sales and marketing tools, empowers B2B vendors to better sell to today's economic-focused buyer. Alinean-powered interactive white papers, assessments, ROI calculators and TCO comparison tools create more compelling value-based connections, workshops, presentations and proposals – delivering customized diagnostics, benchmarks, solution recommendations, benefits, investments, ROI, payback and TCO advantage proof points.

Leading B2B firms leveraging Alinean tools include: HP, IBM, Microsoft, EMC, Dell, Intel, IDC/IDG, AT&T, Siemens, Unisys, Thomson Reuters, NetApp, Citrix, Symantec, Novell, Cisco, Oracle, Sybase, and CA.

Learn more at the Fight Frugalnomics™ Resource Center http://www.fightfrugalnomics.com, or by visiting http://www.alinean.com, or calling 407.382.0005.

SOURCE Alinean

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