Albolene Reveals That 81 Percent Of Makeup Wearers Are Frustrated With The Removal Process

TREVOSE, Pa., Sept. 22, 2015 /PRNewswire/ -- The majority of women (83%) ages 18-54 in the United States wear makeup, yet a new survey by Albolene Moisturizing Cleanser revealed that almost this entire population (81%) has complaints about their makeup removal process, with close to two-thirds (62%) admitting that it's just downright frustrating.

"Women have plenty of things to worry about, and makeup removal shouldn't be one of them," said Jennifer Moyer, Vice President of Marketing for Clarion Brands, LLC, the distributor of Albolene. "They deserve a product that removes makeup quickly and effectively – and with Albolene, they get the added benefits of softer, younger-looking skin, too."

Additional findings of the survey, conducted by Nielsen, reveal that women would rather do other hygiene-related activities than remove their makeup because it's so cumbersome: almost half (49%) of women say it's faster to shower than remove their makeup and more than 1 in 3 (37%) say they would rather brush their teeth twice in a row than remove their makeup.

Also proving that women are unsatisfied with the process is that virtually half (46%) say their biggest complaint is that their current makeup remover does not effectively remove all of their makeup and (49%) say it's easier to just not take it off at all.

"It's imperative to remove makeup at night to keep skin healthy, as it's proven that wearing makeup to bed can cause issues such as acne, " said Moyer. "Albolene makes the removal process incredibly easy. You just smooth it on and remove with a tissue – you don't even need soap and water."

Women are also frustrated with the amount of product necessary to remove all of their makeup. Close to two in five (37%) say that they go through extra remover, toilettes or pads in order to completely remove it all.  Added Moyer, "It's downright annoying - not to mention costly  - when lots of remover does very little. When using Albolene, only a small amount is needed."

The frustrations don't end there: close to one-third of women indicate that removing their makeup also dries out their skin (27%). Albolene, which acts as a moisturizer and cleanser, has been proven by the Skin Study Center to be significantly superior in enhancing moisture than other leading brands in the category, thereby keeping skin feeling and looking younger.  

"There seems to be a different product on the market for every beauty-related concern. Albolene is the perfect multi-use product that does everything you desire when it comes to dissolving makeup, moisturizing and cleansing – and then some," said Moyer. 

To learn more about the benefits of Albolene, product offerings and where to purchase, visit http://www.albolene.com/.

Abbreviated Survey Methodology
This survey was conducted online within the United States by Harris Poll on behalf of Clarion Brands from June 30 – July 2, 2015 among 2,012 adults ages 18 and older, among which 1,095 are adults ages 18-54, 640 are women ages 18-54, and 514 are women ages 18-54 who wear makeup. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Kelly Jackson, Associate, Public Relations, Allen & Gerritsen: [email protected].

About Albolene
Albolene Moisturizing Cleanser is a makeup remover that easily cleanses stubborn mascara and lipstick, yet leaves skin feeling soft, moisturized and younger-looking. It's clinically proven by the Skin Study Center to moisturize better than the leading brands in its category, keeping complexion clean, soft and supple. Liquefying on contact with the skin to gently and thoroughly dissolve makeup and dirt, simply smooth on Albolene Moisturizing Cleanser, then tissue off; no soap or water is necessary. Albolene is available at various retailers, including Walmart, Walgreens, CVS, Rite Aid, and Duane Reade or purchase online at www.amazon.com or www.drugstore.com.

About Clarion Brands
Clarion Brands, LLC offers products that provide relief for specialty health concerns. Examples of leading specialty health brands include:  #1 ENT doctor recommended Lipo-Flavonoid^® for ringing in the ears or tinnitus; Certain Dri^®, the #1 doctor recommended brand for controlling excessive underarm sweating; Cystex, the only over-the- counter urinary pain reliever available with a dual-action formula that eases pain and burning caused by a UTI plus contains an antibacterial to help keep the infection from getting worse while waiting for a doctor's appointment; Albolene Moisturizing Cleanser, a makeup remover that easily cleanses stubborn mascara and lipstick, yet leaves skin feeling soft, supple and moisturized; and Anti Monkey Butt Powder, specially formulated with calamine powder to absorb excess sweat and reduce frictional skin irritation.

SOURCE Clarion Brands