Alaska Airlines invites guests to stop and smell the rosé onboard this summer

Guests flying into Portland, Oregon on Saturday will be treated to rosé wine for National Rosé Day

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Jun 09, 2017, 08:00 ET

PORTLAND, Ore., June 9, 2017 /PRNewswire/ -- House Wine Rosé will become a seasonal offering for purchase on most Alaska Airlines flights from July 1 through Aug. 31. Made with grapes from the Columbia Valley, the Washington rosé will provide guests a new, crisp, light summer wine option in addition to the existing offerings from Canoe Ridge Vineyard and LaMarca in the main cabin and Chateau Ste. Michelle in first class.

House Wine Rosé to be new seasonal summer wine offering on Alaska Airlines flights

In celebration of National Rosé Day, a wine lover's holiday slated for Saturday, June 10, Alaska guests on select flights headed to Portland, also known as the Rose City, will receive a complimentary glass of the pink wine. This one-day preview of the new onboard offering will be served on 50 flights departing after 10 a.m. and will be available to guests at least 21 years of age.

"The seasonal offering of Rosé from House Wine is the latest example of how we're continuing to enhance our West Coast-inspired onboard food and beverage menus and evolve the customer experience as we become a bigger airline," said Rene Aljure, marketing director of onboard food and beverage at Alaska Airlines. "Guests can expect to see the introduction of more new food and beverage options in the coming months."

In addition to increasing the variety of onboard food and beverage options, Alaska also recently announced additional enhancements to the onboard customer experience including the ability for Alaska first class guests to pre-select meals before they fly, which is expected to be available later this year. The ability for guests in the main cabin to pre-select their meal purchase on the Alaska Airlines mobile app is available today. Also, by early 2018, Alaska's main cabin passengers will be able to pre-pay for their meals before they fly.

"We created House Wine Rosé to be enjoyed by anyone, anytime and in any place. We are excited to partner with Alaska Airlines and introduce the wine's crisp, refreshing flavors to their guests," said winemaker Hal Landvoigt. "Rosé wine continues to grow in popularity and we appreciate the opportunity to serve ours in-flight and celebrate this seasonal favorite."

Created in 2004 by acclaimed winemaker Charles Smith, House Wine was designed with the goal of providing maximum quality and value in a minimalist package. Today, Landvoigt continues driving its irreverent spirit by travelling the world to source the finest grapes and cultivate its uniquely unpretentious style. Visit http://originalhousewine.com/.

Alaska Airlines, together with Virgin America and its regional partners, flies 40 million guests a year to 119 destinations with an average of 1,200 daily flights across the United States and to Mexico, Canada, Costa Rica and Cuba. With Alaska and Alaska Global Partners, guests can earn and redeem miles on flights to more than 900 destinations worldwide. Alaska Airlines ranked "Highest in Customer Satisfaction Among Traditional Carriers in North America" in the J.D. Power North America Satisfaction Study for 10 consecutive years from 2008 to 2017. Alaska Mileage Plan ranked "Highest in Customer Satisfaction with Airline Loyalty Rewards Programs" in the J.D. Power 2016 Airline Loyalty/Rewards Program Satisfaction Report for the last three consecutive years. Learn more about Alaska's award-winning service and unmatched reliability at newsroom.alaskaair.com and blog.alaskaair.com. Alaska Airlines, Virgin America and Horizon Air are subsidiaries of Alaska Air Group (NYSE: ALK).