Alan Ma joins Ruder Finn to head RFI Studios in China

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Oct 24, 2016, 09:00 ET

BEIJING, Oct. 24, 2016 /PRNewswire/ -- Ruder Finn has hired Alan Ma to head its digital arm, Ruder Finn Innovation Studios (RFI). RFI, an award-winning, full-service digital agency established in the U.S. in 1999, was incorporated into Ruder Finn China in 2013, to service the growing social media needs in the region. Alan will oversee RFI offices in Beijing and Shanghai as well as being involved in regional collaboration with the rest of the Ruder Finn network. She will be responsible for developing digital marketing and communication solutions with a combination of technology and content and a strong focus on creative story telling. Alan will also be responsible for attracting and nurturing the right talents by making RFI China a strong platform for young consultants to develop their careers. She will report to Elan Shou, Executive VP and Managing Director of Ruder Finn Greater China.

Alan is a public relations and communications veteran with 15-years of experience, both agency and in-house, across all marketing communications functions in a range of industries, specializing in strategic marketing and communication, stakeholder engagement, digital communication and CSR. Alan began her PR career in the Technology Practice at Weber Shandwick and Edelman, then moved in-house as the Marketing Manager for both the British Standards Institution Greater China and Motorola's Enterprise Mobility Business, Greater China, where she was responsible for the organization's overall marketing communication and business development strategy. This opened the door for her to take on a role as Marketing Head at King and Wood Mallesons, one of the world's leading law firms, where she was in charge of business development as well as marketing communications. Subsequently, Alan decided to return to the agency world, and rejoined Edelman as the Technology Practice Head in 2014.

Elan Shou, Executive VP and Managing Director of Ruder Finn Greater China, said: "Alan is a passionate professional with proven business success and outstanding team leadership skills. She will lead the RFI teams and work closely with me to build RFI China to the next level."

Alan Ma said: "I am very excited to be part of the RFI team. With the digital revolution, the marketing landscape is changing and evolving at a rapid pace, affecting all sectors along the supply chain. The digitalization of business is changing how we work with clients to develop effective integrated marketing communications to a new type of consumer."

For further information, please contact:

Elan SHOU, Executive VP and Managing Director, Ruder Finn Greater China
Email: [email protected]

Alan MA, Head of Ruder Finn Innovation (RFI) Studios China
Email: [email protected]
Tel: +(86) 10 6445-7227 ext. 805

About Ruder Finn Innovation Studios (RFI)
In 1999, Ruder Finn was one of the first agencies to establish an in-house, full-service digital practice. Today, this practice has evolved into the award-winning, full service digital marketing shop, RFI Studios. In 2013, RFI was incorporated into Ruder Finn Asia to service the growing social media needs of the region. RFI is anchored in rigorous user-experience research with execution based on real-time metrics. Our technology solutions are simple and elegant and built to scale across current and emerging platforms. We provide a strategic, in-depth approach for our clients to take part in dialogues on the Internet in a transparent way. We call it the "4E," which stands for Ethics, Education, Endorsement and Engagement. Our deep experience in the digital world helps our clients to expand their communications strategy to the new social world, whether it involves website creation, conversation monitoring, e-influencers management, online community building, content development or promotion. In Asia RFI key clients includes: ABB, Audi, Bluetooth, Disney, Longines, Lycra, Porsche and Volkswagen. www.rfistudios.com

SOURCE Ruder Finn