Air Wick® Redefines the Role of Scent with New Home is in the Air™ Campaign

Online Video Tells Story of a Beloved Military Father Brought Closer to Home

News provided by

Dec 15, 2014, 07:00 ET

PARSIPPANY, N.J., Dec. 15, 2014 /PRNewswire/ -- This week, Air Wick introduces its new brand campaign, Home is in the Air, with a heart-warming short film featuring a military family of eight. The film, inspired by the important role that scent plays in creating an atmosphere at home, tells the story of how one adored father stationed overseas was brought closer to home for holidays.

In the video, Air Wick captures three defining scents of The Feller family home – from a broken-in baseball glove to a cozy fire where the family enjoys sleepovers to a time-tested family recipe of apple pie – and creates a custom Air Wick scent collection just for the father, Kearen, a devoted soldier who has missed many pages of his home's story due to his deployment in the Middle East.

"Family and home are key elements that create the holiday atmosphere, yet thousands of Americans spend this time miles away from home," said Tiffany McLaud, Marketing Director, RB. "We were inspired by the Fellers' story and are proud to celebrate the special role that scent plays in creating the atmosphere of home."

In addition to the Home is in the Air video, the multimedia advertising campaign includes a 30-second equity television spot that takes viewers on a journey, depicting how a home's story is in the air all around us, from the scratches in the floor boards to favorite family photos. The spot will air on television starting December 29, 2014 and illustrates the role Air Wick and scent play in making a house a home. Both videos debuted on YouTube on Thursday.

The Home is in the Air video can be viewed here: http://youtu.be/Yt3kXk7EeaE

For Facebook users, the Home is in the Air video can be viewed here: https://www.facebook.com/video.php?v=638718509572269

Additionally, the Home Is commercial can be viewed here: https://www.youtube.com/watch?v=devswirbrng&feature=youtu.be

For more information, please visit: http://www.airwick.us/.

About RB

RB, formerly known as Reckitt Benckiser, is a world leader in household, health and personal care. It is a FTSE top 25 company and since 2000 net revenues have doubled and the market cap has quadrupled. Today it is the global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation – typically about 35% of net revenue comes from innovations launched in the prior 3 years. It has a strong portfolio led by 19 global power brands which are: Finish, Lysol, Dettol, Vanish, Woolite, MegaRed, Durex, Calgon, Air Wick, Harpic, Bang, Mortein, Veet, Nurofen, Clearasil,Veja, Strepsils Gaviscon, Mucinex, Scholl and French's, and they account for 69% of net revenue. For more information visit RB.COM.

Logo - http://photos.prnewswire.com/prnh/20130408/NY89934LOGO-a

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/air-wick-redefines-the-role-of-scent-with-new-home-is-in-the-air-campaign-300009321.html

SOURCE RB