Air New Zealand Appoints MWW as North American PR agency
LOS ANGELES, July 29, 2013 /PRNewswire/ -- Air New Zealand has appointed MWW, a top five global independent public relations firm, as its North American PR agency following a multiagency pitch.
The agency will work with Air New Zealand to drive brand awareness in the United States and Canada, with a focus on the airline's west coast hubs of Los Angeles, San Francisco and Vancouver. Key upcoming projects will include leveraging sponsorship of the second Hobbit film, managing the airline's International Media Program alongside tourism partners and continuing to build trade and travel media relations. The team will be led out of MWW's Los Angeles office, with support from MWW offices across the U.S.
Air New Zealand's Brand Manager Western Markets, John Wilhelm, says the airline's aggressive growth strategy in North America will benefit from the creativity, strong west coast presence and social media insights demonstrated by MWW in the pitch process. MWW's growing travel and tourism practice is comprised of industry experts with strong traditional and digital media relations.
MWW's executive vice president and general manager of the firm's Western region JP Schuerman says, "Air New Zealand is among the most innovative and respected airlines in the world and there is a tremendous opportunity to grow the company's presence in North America, particularly in key U.S. markets along the west coast as well as in Canada. We look forward to working with Air Zealand as it enters this exciting new phase of growth and to also help in building awareness of New Zealand as a tourist destination with North American consumers."
Consistently rated among the world's best international airlines, Air New Zealand was named 'Airline of the Year' by Air Transport World in 2010 and 2012. Air New Zealand's success is grounded by a focus on true product innovation and a commitment to delivering a world-class flight experience to every customer.
A member of the Star Alliance, Air New Zealand has operated in the United States since 1965. The airline celebrated three decades flying between LA and London last year and five years of direct services between Vancouver and Auckland last November.
About Air New Zealand
Air New Zealand is an Australasian airline with a Pacific Rim focus, operating, on average, 500 flights a day within a network of 52 cities in 16 countries including 26 destinations within New Zealand. North American services include daily, non-stop flights to New Zealand from San Francisco, Los Angeles, Honolulu and Vancouver, and Los Angeles non-stop to the Cook Islands and London.
Consistently rated among the world's best international airlines, Air New Zealand was named 'Airline of the Year' by Air Transport World in 2010 and 2012. Air New Zealand's success is grounded by a focus on true product innovation and a commitment to delivering a world-class flight experience to every customer.
A proud member of Star Alliance, Air New Zealand customers enjoy reciprocal loyalty rewards, services and greater connectivity through the Alliance's global network of airline partners. It's who we are – Ko matou enei.
For more information about Air New Zealand visit www.airnewzealand.com and for information about Star Alliance visit www.staralliance.com.
About MWW
MWW is one of the nation's top mid-sized public relations firms and one of the five largest independent global agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.
MWW's approach to building and accelerating relevance for clients has been recognized with top industry awards, including the 2012 "PR Agency of the Year," by the International Business Awards, 2011 "Midsize Agency of the Year" by the Holmes Report as well as "Digital Firm of the Year" and "Top Places to Work in PR" by PR News. For more information on the firm's capabilities and "Matter More" commitment, visit www.mww.com. Connect with MWW on Facebook, Twitter, Pinterest and Google Plus.
SOURCE MWW
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article