AI-Powered Skincare Startup PROVEN Named First Company to Appear on Pioneering Streaming Series "Going Public"

LOS ANGELES, March 2, 2021 /PRNewswire/ -- Crush Capital, the fintech firm behind new entrepreneurship series "Going Public," today announced that AI-powered skincare company PROVEN will be the first venture featured on the groundbreaking show's premiere season. 

Known as "the Tesla of skincare," PROVEN shot into the spotlight last year when its female founders, Ming Zhao and Dr. Amy Yuan, appeared on "Shark Tank" to showcase their business, the first to use artificial intelligence (AI) to create the world's most customized skincare products and winner of major technology awards. The sharks rejected them, but thousands of viewers loved what they saw, and many more resonated with their message, propelling PROVEN to multi-million dollar sales. Now, through "Going Public" – the first series ever to allow viewers to buy into companies featured on-screen – Zhao and Dr. Yuan hope to turn some of those viewers and fans into investors.

"Entrepreneurs found businesses based on their passion, but only customers can make them successful," says Zhao. "It makes perfect sense that we would share the continued success of PROVEN with the people who help make it happen. Raising funding through 'Going Public' will help strengthen our community of investors, customers and advocates, and enable us to bring value to more people."

Zhao, who immigrated to the U.S. from China at age 12, earned an MBA at Harvard University and then worked at Bain Capital. After seeing the damage the stress from her high-flying career in private equity was causing her skin, Zhao quit finance and founded PROVEN with Dr. Yuan, a computational physicist from Stanford University, who broke the world record for the largest computational simulation on a supercomputer. A graduate of the renowned Y-Combinator startup accelerator, PROVEN formulates personalized skincare products based on data from its proprietary Skin Genome Project, the world's largest skincare database with information on more than 20,000 ingredients and 100,000 possible hyper-personalized product combinations. Their technology has won PROVEN the Massachusetts Institute of Technology's AI Technology of the Year award.

"Going Public" aims to democratize public offerings and will follow five companies founded by diverse entrepreneurs on their drama-filled journeys to raise capital from big-name investors and viewers at home alike. Its 10-episode premiere season will be hosted by Lauren Simmons, who was the youngest-ever female trader on the New York Stock Exchange. It will also feature prominent business leaders, including Priceline entrepreneur Jeff Hoffman and Schmidt's Naturals founder Jaime Schmidt, as mentors.

"The recent frenzy on the stock market has exposed how many Wall Street hedge funds are willing America's entrepreneurs to fail by short-selling their stock," says Todd Goldberg, co-creator of "Going Public." "We need to build companies up, not tear them down, and there's no better way to do that than helping retail investors participate in the success of great businesses. Ming and Amy are innovative, determined and brilliant entrepreneurs. They exemplify the diverse founders we created 'Going Public' to showcase, and we know viewers will be both astounded and inspired by them."

"Going Public" will stream to Entrepreneur.com's audience of 14 million monthly visitors this summer. It will be produced by Emmy-nominated production studio INE Entertainment, founded by Eric Day and Mark Koops, whose credits include "MasterChef" and "The Biggest Loser." ROTH Capital Partners, an investment banking firm, will conduct due diligence, price and underwrite select deals featured on "Going Public."

PROVEN will be seeking investment through a public offering under the Regulation A+ securities exemption. Expressions of interest in PROVEN can be made through its investment website. For updates on the show, visit goingpublic.com and join the conversation on Twitter at @goingpublic and Instagram at @goingpublic. 

About Crush Capital

Co-founded by Darren Marble and Todd Goldberg, Crush Capital is a pioneering fintech firm with a mission to democratize access to investment opportunities and usher in a retail investor renaissance. As the creator of "Going Public," Crush Capital empowers retail investors by increasing access to Regulation A+ IPOs and other financial products on goingpublic.com. For more information, follow Crush Capital on LinkedIn at @crushcapital.

About PROVEN

PROVEN is a data-powered skincare company that creates personalized skincare products based on more than 47 factors about an individual's skin, genetic background, lifestyle and environment. Its formulations are rooted in the largest beauty database in the world, the proprietary Skin Genome Project, built in-house by PROVEN's cofounder Dr. Amy Yuan. The database has won MIT's AI Technology of the Year award and encompasses more than 20 million consumer data points and thousands of scientific articles on skin. Check them out at invest.provenskincare.com

NO MONEY OR OTHER CONSIDERATION IS BEING SOLICITED, AND IF SENT IN RESPONSE, WILL NOT BE ACCEPTED. NO OFFER TO BUY THE SECURITIES CAN BE ACCEPTED AND NO PART OF THE PURCHASE PRICE CAN BE RECEIVED UNTIL THE OFFERING STATEMENT FILED BY THE COMPANY WITH THE SEC HAS BEEN QUALIFIED BY THE SEC. ANY SUCH OFFER MAY BE WITHDRAWN OR REVOKED, WITHOUT OBLIGATION OR COMMITMENT OF ANY KIND, AT ANY TIME BEFORE NOTICE OF ACCEPTANCE GIVEN AFTER THE DATE OF QUALIFICATION. AN INDICATION OF INTEREST INVOLVES NO OBLIGATION OR COMMITMENT OF ANY KIND.

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SOURCE Crush Capital