Ahead of Valentine's Day, Hotel Collection Releases First-Ever "Between The Sheets" Consumer Trends Report

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Feb 05, 2024, 11:36 ET

MIAMI, Feb. 5, 2024 /PRNewswire/ -- This February, Hotel Collection, known for elevated home fragrance and lifestyle goods, unveils the first-ever "Between The Sheets Report" including exclusive consumer findings to educate on sleep hygiene.

According to recent studies, less than half of people actually wash their sheets as often as they're supposed to, which means most people are literally sleeping in filth! To add to that, according to Statista, Valentine's Day is the third most popular day of the year for people to have sex (ostensibly in, on, or around …sheets). Taking both of these insights into consideration February 14th and 15th are probably days when sheets are at an all-time high in terms of soil.

To celebrate the release of the first-ever "Between The Sheets Report," promote clean sheets and good sleep hygiene – Hotel Collection is offering free luxury-scented laundry pod 30-packs for ALL… throughout the month of February, while supplies last. Customers can simply visit this landing page to opt-in to receive laundry luxury and to learn more about what's going down between the sheets of fellow Americans. The newly launched luxury-scented Hotel Collection Laundry Pods are available in two signature fragrances which are priced at $42.95 for a 30-pack and $65.95 for a 45-pack. For those who don't make it in time for the laundry pod freebies, don't fret, you'll be able to use the discount code: "SHEETS20" for 20% off your order until March 1, 2024.

Using customer data from November 1, 2023 to December 31, 2023 and a national consumer survey* of ~900 Americans, we bring you – Between The Sheets, a first-of-its-kind study by Hotel Collection. Through this report, Hotel Collection uncovered (pun intended) more about trends, predictions and what's next for Americans between the sheets… from reading, to eating, to sleeping, to sex-ing.

#Trends Between The Sheets
Bed behavior

33% of Americans "eat" between the sheets (we didn't ask what though)
The second most popular activity in bed, behind sleep is… watching TV for 65% of people
Not nearly enough people are having sex, with only 60% listing this as a regular activity
1 in 4 people are getting less than six hours of sleep per night

Hopeless hygiene

Twice as nice – 61% of Americans share their bed with a partner or spouse… that's twice the dirt, sweat and grime.
Dirt, dander and… 50% of Americans have a guest or pet that ends up on their sheets at least once a week
45% of people have sex (between the sheets) at least one time per week or more, and roughly the same amount of people wash their sheets less than a few times per month

Expensive taste

Most people say that their quality of sleep is either the same or better at a hotel than at home
Behind meditation and white noise, scent is the third most popular way to optimize sleep
67% of people prefer their sheets to smell like fresh, clean or soapy fragrances
57% of people would prefer their bedding to smell like calming, peaceful and aromatic fragrances à la The Ritz Carlton or Westin Hotels… bougie

Emerging

Only 20% of people keep a strict bedtime or sleep schedule, the rest are struggling
23% of people are doing mindful activities like meditating and journaling in bed

View the report here

Campaign imagery can be found here

About Hotel Collection: Hotel-Inspired Fragrances and Lifestyle Products. Recreate Your Favorite Five-Star Experience Anywhere, Anytime. Hotel Collection is a lifestyle brand that brings the five-star experience to your home. The line of hotel-inspired home fragrances and lifestyle goods will capture your senses and transport you to your favorite destination. Hotel Collection products are people, pet, and plant-friendly. All formulations are vegan, sustainably sourced, 100% non-toxic, free of parabens, and hypoallergenic. #BringTheHotelHome

About The Founder
Benzion Aboud, CEO of popular luxury scenting brand Hotel Collection is a seasoned brand builder with a background in finance who began the scenting and lifestyle start-up by utilizing performance marketing methodologies which have propelled the brand to success in just a few short years.

For more information, visit www.hotelcollection.com or follow @HotelCollection

*This sample of ~900 U.S. adults was surveyed between January 6, 2024 and January 7, 2024. The margin of error is +/-3% and gender was weighted evenly in the sampling process. Hotel Collection and DripComm conducted and analyzed this survey with a sample procured using SurveyMonkey, a global leader in online surveys and forms that empowers people with the insights they need to make decisions with speed and confidence.

SOURCE Hotel Collection