Agency New Business Survey Shows Opportunity to Improve Inbound Results

News provided by

Jan 27, 2015, 01:00 ET

CINCINNATI, Jan 27, 2015 /PRNewswire/ -- RSW/US, the nation's leading outsourced lead generation and business development firm for marketing agencies, sees opportunity for agencies to strengthen the effectiveness of their inbound marketing efforts.

In its recently released 2015 New Year Outlook Report, RSW/US asked the question: "Do you use inbound marketing tactics to support your agency's new business development efforts?"

Of the agencies who responded, 76% indicated they are using some form of inbound.

Yet only 25% of these agencies find inbound effective in winning new business.

RSW/US Owner Mark Sneider states, "This is the result of a 'build it and they will come approach' to inbound. Many consultants out there lead you to believe that simply creating content will magically generate qualified leads that convert quickly to new business wins. Unfortunately, having an inbound program does not mean agencies can take a passive approach to new business. It's not that simple."

Sneider sees the growth of RSW/US, founded in 2005, as a case study for successful deployment of inbound tactics. Annual growth rates of 15-20% for RSW/US are attributable to four key factors that agencies should embrace:

Consistency. Develop new content each week.
Value-added messaging. Create content that is insightful and helpful.
Activation. Push content out through email campaigns, social media, webinars, and press releases.
Integrate with Outbound. Inbound alone won't achieve desired results. Complement it with outbound tactics including phone calls, emails, mailings, and social media connections.

Despite the lower levels of effectiveness of inbound for marketing agencies, there are positives. A year ago, only 18% of agencies founding inbound effective, versus 25% this year.

"While there's still tremendous room for improvement, it's great to see agencies getting smarter about how to use inbound. We've built our business not relying on inbound alone…and no agency should do this either." he said. "Doing it the right way will be vital in an increasingly competitive environment."

About RSW/US
RSW/US is a full service, outsourced business development group that helps you find meaningful new business opportunities and gets you closer to close. They use their strategic marketing and selling expertise and technologies to get agencies qualified prospect meetings, better position the agency "brand" in the marketplace, and create a more consistent stream of new business opportunities. More information about RSW/US can be accessed at: www.rswus.com.

Contact: Jane Browe
Phone: 513-559-3106
Email: [email protected]

SOURCE RSW/US