Aflac Puts Race Fans Behind the Wheel of Carl Edwards' No. 99 Ford Fusion With Relaunch of Innovative Aflac Racing Web Site
AflacRacing.com to Offer Exclusive Fan Experience While Driving Definition of Aflac Products and Services
COLUMBUS, Ga., Feb. 12 /PRNewswire/ -- Aflac, primary sponsor of Carl Edwards and the No. 99 Aflac Ford Fusion, is putting race fans in the driver's seat for the 2010 NASCAR season with the re-launch of its Aflac Racing Web site (www.aflacracing.com). Visitors to the site will find an innovative, one-of-a-kind online experience that delivers the action and excitement of a NASCAR race from the viewpoint of the No. 99 Aflac Ford Fusion. Interactive and informative features allow fans to learn more about NASCAR, driver Carl Edwards and the No. 99 Aflac Racing Team, and Aflac's products and services.
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The web site is unlike any other in NASCAR, in that visitors' experience from start to finish is a dynamic and highly-animated depiction of driving a real stock car. As the home page loads, anticipation builds with the sounds of revving engines and smoke from a tachometer. Once inside the site, users are behind the wheel of the No. 99 Aflac Ford Fusion which is alive with shaking and rumbling. Every gauge on the in-car dashboard controls navigation around the site. Fans can access interactive multimedia, and review season stats and other exclusive Aflac Racing content that will keep them informed of and engaged with Edwards and his crew throughout the season.
"The new Aflac Racing Web site truly gives race fans an insider's look at what life is like behind the wheel for the No. 99 Race Team," said Edwards. "It helps to bring the thrill of NASCAR from the track to your computer in a fun way – without the danger."
In addition to serving as a haven for exclusive Carl Edwards and No. 99 Race Team content, the site intends to provide users with a deeper understanding of Aflac and its products and services by using racing as the educational tool. For example, the site features an interactive race map whereby visitors can learn more about Aflac while taking a cruise around the track. By turn four, fans will have a more solid understanding of how Aflac can protect them and their families by paying cash benefits if they get hurt or sick.
"The sport of NASCAR is undoubtedly one of the most powerful marketing tools available to our company today," said Keith Farley, Motorsports Marketing Manager at Aflac. "Knowing that we can engage race fans through a fun, interactive site that delivers the excitement of NASCAR while also providing an opportunity to drive an understanding of our company is a win-win."
Put yourself in the driver's seat by visiting AflacRacing.com to learn more about Aflac, Carl Edwards and the Aflac Racing Team.
About Aflac
When a policyholder gets sick or hurt, Aflac pays cash benefits fast. For 55 years, Aflac insurance policies have given policyholders the opportunity to focus on recovery, not financial stress. In the United States, Aflac is the number one provider of guaranteed-renewable insurance. In Japan, Aflac is the number one insurance company in terms of individual insurance policies in force. Aflac insurance products provide protection to more than 50 million people worldwide. Aflac has been recognized by Ethisphere magazine as one of the World's Most Ethical Companies for three consecutive years and was also named by the Reputation Institute as the Most Reputable Company in the Global Insurance Industry for two consecutive years. In 2010, Fortune magazine recognized Aflac as one of the 100 Best Companies to Work For in America for the twelfth consecutive year. Fortune magazine also ranked Aflac No. 1 on its global list of the Most Admired Companies in the Life and Health Insurance category. Aflac was also named by Forbes magazine as America's Best-Managed Company in the Insurance category. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com.
About Roush Fenway Racing
Roush Fenway Racing is NASCAR's largest team operating eight motorsports teams. Four in the NASCAR Sprint Cup Series with drivers Matt Kenseth, Greg Biffle, Carl Edwards and David Ragan; and four in the Nationwide Series with Edwards, Ricky Stenhouse, Jr., Colin Braun, and Paul Menard. For more information on any of the Roush Fenway Racing teams, log onto www.RoushFenway.com. Become a fan of Roush Fenway Racing on Facebook by going to http://www.facebook.com/roushfenway. And for sponsorship inquiries please contact Robin Johnson at 704.720.4645.
SOURCE Aflac
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