Affinity Solutions Adds Financial Industry Veteran Charles Rosenblatt to Executive Team

NEW YORK, March 31, 2011 /PRNewswire/ -- Affinity Solutions, the leading provider of partner-funded rewards, today announced the appointment of Charles Rosenblatt to Executive Vice President of Business Strategy and Product Development.  Rosenblatt will be responsible for the Affinity Solutions Business Consulting Group as well as overseeing the development and delivery of rewards and analytics products such as the Affinity Dashboard and Affinity Rewards Finder Mobile App.

"Our position as a leading innovator in the partner-funded rewards space has led to significant growth in our business and opportunities for our clients," said Jonathan Silver, President and CEO of Affinity Solutions.  "We are pleased to have Charles join our team.  Charles is a forward-thinker in our space, with phenomenal experience in the financial services industry, and his expertise will be influential as we look to move beyond rewards into creating the first retailer-focused discount platform."

A 15-year veteran of the financial services industry, Rosenblatt, who holds an MBA from the Darden School at the University of Virginia, formerly served as a Senior Vice President at JP Morgan/Chase Card Services (formerly WaMu Card Services) running Loyalty Rewards, Customer Management, and Product Innovation for the WaMu portfolio. While at WaMu, Charles also created and developed the top-ranked Visa/MasterCard Rewards program (2007 J.D. Power & Associates rankings) and ran a profitable rewards portfolio with over $3B in card outstandings.  Prior to that he spent seven years at Capital One, managing the card associations (Visa/MasterCard), co-brand partnerships, and several other innovation areas. During his tenure at there, Charles co-patented the Decoupled Debit Card and created the infrastructure used for the Capital One Card Lab.

About Affinity Solutions

Founded in 1998, Affinity Solutions manages hundreds of offline and online relationship-marketing and partner-based rewards programs. Its innovative platforms leverage a rich database of customer information, valuable rewards from merchant partners, experiential benefits, and editorial content, to drive deeper customer relationships for its partners.  Affinity Solutions provides a full range of services – from the technical to the creative – in building and maintaining its relationship-marketing programs. Providing a turnkey solution, the company offers direct marketing, creative and editorial development, partner recruitment, information technology, data analytics, and specialized customer service. Affinity Solutions recently launched Affinity Dashboards™, a comprehensive view of customer shopping behavior that provides retailers with near real-time insight on their performance relative to competitive retailers. Affinity Dashboards also help drive marketing strategies, as well as key merchandising and purchasing decisions. 

SOURCE Affinity Solutions, Inc.

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