Affinion Group Aims to Significantly Expand Presence in Retail Channel through Agreement with Prime Direct Brands

STAMFORD, Conn., May 21, 2014 /PRNewswire/ -- Affinion Group, the global leader in enabling companies to connect and engage with their customers, thereby creating rewarding relationships and enhancing brand loyalty, today announced an agreement with Prime Direct Brands, a marketing and distribution company with broad retail expertise, aimed at bringing value added products and services to large scale retailers throughout the US.  Under the terms of the agreement, the two companies will collaborate in providing value added services direct to the consumer through the retail channel.

"Prime Direct Brands has proven leadership and expertise, established partnerships with major retailers, and offers us the opportunity to easily understand and address the needs of the retail companies with whom we'd like to become partners," said David Lynch, EVP with Affinion. "We believe this partnership will help us to expedite the roll out of our membership services with many of the largest retailers in the US."

Prime Direct Brands was founded by Robert George, 25-year retail veteran with broad expertise in retail strategy, product development, marketing, sales, and supply chain. Mr. George has worked with a wide variety of companies, including senior merchandising roles at Family Dollar and Staples, as well as start-ups aiming to break into the market.

"Affinion's track record of providing compelling products and services makes them an ideal partner in driving incremental sales throughout numerous retail channels. Their AutoVantage and Privacy Guard products, currently rolling out to several national retailers, provide our retail partners the ability to tap into the multi-billion dollar roadside assistance and identity theft industries, driving incremental profit and customer loyalty," said Robert George, Founder of Prime Direct Brands. "I believe Affinion is well positioned to significantly grow their presence in the retail market."

For more information about Affinion, visit www.affinion.com.  For more information about Prime Direct Brands, visit www.primedirectbrands.com.

About Affinion Group

As a global leader with 40 years of experience, Affinion Group enhances the value of its partners' customer relationships by developing and marketing loyalty solutions. Leveraging its expertise in customer engagement, product development and targeted marketing, Affinion provides programs in subscription-based lifestyle services, personal protection, insurance and other areas to help generate increased customer loyalty and significant incremental revenue for more than 5,670 marketing partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Stamford, Conn., the Company has approximately 3,925 employees and has marketing capabilities in 20 countries globally. For more information, visit www.affinion.com.

About Prime Direct Brands

Prime Direct Brands strives to bring innovative products and services to retail through the sourcing and development of compelling products, leveraging Direct Response TV campaigns, developing exciting packaging and displays, and focusing on the customer's needs providing programs that drive incremental sales and profit for their retail partners.

SOURCE Affinion Group

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