Advertising Week 2016 Panel: Beckon, Coca-Cola, Reebok and IBM Share What's Working in Modern Marketing, Use Data to Put Hot Marketing Trends to the Test
SAN MATEO, Calif., Sept. 15, 2016 /PRNewswire/ -- Beckon, the leader in marketing intelligence software, is speaking at Advertising Week 2016 taking place in New York City September 26-30. Responding to Beckon's marketing performance analysis of over $16 billion in marketing spend, Beckon CEO Jennifer Zeszut and marketing leaders from Coca-Cola, Reebok and IBM will take the stage to discuss popular marketing tactics that in reality have little to no impact on the business, as well as highly effective strategies that few marketers are taking advantage of. Using actual performance data and case studies, the panel will debunk current marketing "best practices" and highlight effective but underused tactics.
DETAILS
| What: |
Marketing Truth or Marketing Hype? Hot Marketing Trends Put to the Test |
| Why: At industry conferences, marketers hear about all the things (mostly buzzwords) they should be doing. Be more targeted! Content creation is the name of the game! Be agile and data-driven! You're bringing programmatic in house, aren't you? Speakers cite anecdotes, but few cite strong data. |
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| Beckon aggregates marketing spend and performance data for top brands around the world, and runs analytics to help them understand what's working best across it all. With more than $16 billion in marketing spend across 203 brands and 120 countries in Beckon, alongside clean, trusted performance data for every channel imaginable, Beckon and its partners are uniquely positioned to lead an objective discussion and evaluation of marketing trends that don't live up to the hype, and underutilized tactics that demonstrate real promise. Topics include content creation, non-working media spend, programmatic buying and agile marketing. |
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| Who: |
Leana Less | VP Global Connections and Media, Coca-Cola Company |
| David Oksman | Director, US Marketing, Reebok |
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| Ari Sheinkin | VP Marketing Analytics, IBM |
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| Jennifer Zeszut | CEO, Beckon |
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| When: |
10:30 a.m. EDT on Wednesday, September 28, 2016 |
| Where: |
ADARA Stage at Times Center Hall |
| 242 W 41st Street |
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| New York, NY 10036 |
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| Contact: |
If you are a member of the media and interested in attending the panel discussion or speaking with a Beckon executive, please contact Casey Bush at [email protected]. |
To join the conversation, follow Beckon on Twitter at @BeckonInc or visit the Beckon blog.
About Beckon
Beckon is enterprise-class marketing intelligence software built by marketers, for marketers. The first platform to combine data best practices with marketing best practices, Beckon provides automated, full-service data management, total visibility into cross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards and scorecards, and marketing-impact metrics and KPIs right out of the box for ultra-fast time to marketing value. Beckon is for marketers who want to bring order to messy data, see what's working across it all, make data-informed optimization decisions, and tell the story of marketing performance in terms of business impact.
SOURCE Beckon
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