Adspace Reports Record Breaking Retailer Participation in "Today's Top Ten" Content Program

NEW YORK, Jan. 11, 2012 /PRNewswire/ -- Adspace Digital Mall Network, owner of the largest in-mall digital advertising network in the country, had a record-breaking 42 percent increase in retailer participation for the "Today's Top Ten" program this past holiday season.

Today's Top Ten is an editorial program that allows retailers and brands to submit their products to be featured on the Smart Screens throughout the mall free of charge. Each week, 10 of the most exciting sales and promotions are selected by the Adspace editorial staff. During the holiday season, Today's Top Ten included unique gift suggestions as well.

"This holiday season was a truly defining moment for our content.  Over 600 retailers and product manufacturers to date have been included in the program - far exceeding our expectations," said Warren Christopher, editorial director, Adspace Networks. "Some of the new participants included Chico's, White House Black Market, Armani Beauty and Tommy Hilfiger Fragrances."

Luxury brands and retailers of note in 2011 included Giorgio Armani, Estee Lauder, Coach, Ann Taylor, Banana Republic, Jo Malone, Kenneth Cole, MAC, Ivanka Trump Handbag Collection, Tommy Bahama, Swarovski, Sean John and Harajuku Fragrances.

The Today's Top Ten holiday program was designed to be a gift guide, titled "Sparkle & Joy," giving retailers an opportunity to promote their gift sets, special items and limited editions throughout the gift giving season. A few selected retail examples include the Sephora Philosophy lip gloss set for $20 ($40 value), and Bare Escentuals eyeshadow collection for $72 ($156 value).

"The Today's Top Ten program is a valuable opportunity for retailers and their product suppliers to capture the attention of customers and showcase their best offerings," said Bill Ketcham, executive vice president and CMO, Adspace Networks. "The increase in participation from top-tier retailers and vendors in the program dramatically increased the quality and selection of offers that we had to choose from this season, and our viewers were the winners."

About Adspace Networks, Inc.

Adspace Networks, Inc. (www.adspacenetworks.com) owns and operates the Adspace Digital Mall Network, the largest in-mall digital network in the country. Currently located throughout  137 Class A malls across the United States, the network consists of 1,836, eight and nine-foot-tall plasma screens called "Smart Screens." The Smart Screen displays show programming which combines a mix of the top ten sale items in the mall, the hottest seasonal items available, mall events, and local and national advertising. The network reaches 126 million affluent consumers (source: Scarborough) each month, and is particularly effective at reaching teens, young adults, and women. Adspace is also a charter member of the Digital Place-based Advertisings Association (DPAA), an organization that is helping to provide standards and best practices for the burgeoning video advertising industry.

CONTACTS: Anne Donohoe / Brittany Fraser
KCSA Strategic Communications
212.896.1261 / 212.896.1251
[email protected] / [email protected]

SOURCE Adspace Networks, Inc.

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