AdoTube Appoints Thomas MacLean to Head New Detroit Sales Office Serving Increased Demand from the Automotive Industry

NEW YORK, Jan. 25, 2012 /PRNewswire/ -- AdoTube, the in-stream video advertising technology leader owned by Exponential, announced the appointment of Thomas MacLean as Vice President of Sales at the new Detroit sales office. The office was created in order to meet growing demand from the automotive industry, which, according to eMarketer, is expected to increase online advertising spend by 18% in 2012 to $3.82 Billion, driven by online video.

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MacLean joins AdoTube with over 20 years of digital and traditional ad sales experience in the Detroit area, most recently as Kontera's Strategic Accounts Manager. At Kontera, an editorial and in-text advertising network, he worked closely with brands such as Ford, GM and Chrysler while also covering the Michigan, Ohio and St. Louis territories. Previously, MacLean was the Director of Midwest Sales for Brand Affinity Technology (BAT) selling BAT's celebrity endorsement platform for advertisers. MacLean has also held positions in traditional media sales as Vice President, Advertising Sales, ABC Family Channel and Vice President, Midwest Region, ClearChannel Advantage.

"We see automotive advertisers gearing up to make a significant contribution towards high-quality in-stream video advertising in the year ahead," stated Josh Winograd, AdoTube's Chief Revenue Officer. "It's exciting to bring along a sales executive like Thomas MacLean who knows how to guide this industry through exciting new mediums."

In addition, AdoTube also appointed two new Account Executives, Bia Parente and Carter Wall, to the New York and Chicago offices respectively. Parente most recently served as Account Manager for Fox News Digital leading agency accounts including Zenith, Deutsch, and Neo@Ogilvy. Wall previously served as Media Planner, Strategic Interactive at Cramer-Krasselt/Chicago, where he worked across multiple verticals with brands such as TransUnion Interactive, Sealy, Crocs and AirTran.

About AdoTube
AdoTube™ is the leading global in-stream advertising technology company. AdoTube's powerful and flexible technology provides a centralized end-to-end digital video solution offering publishers and advertisers easy and efficient access to in-stream video advertising across all media platforms. An early pioneer, AdoTube spearheaded the Polite Pre-Roll® and has continually spurred innovation in the online video ecosystem. With its sophisticated and comprehensive video ad management platform combined with a full service video ad network, and third party media measurement system, AdoTube is simplifying the complex world of digital video for publishers and marketers, while delivering engaging experiences for consumers. AdoTube is part of the Exponential Group of online businesses - a technology-enabled media services company headquartered in Emeryville, California with operations in 37 locations worldwide. For more information, please visit www.adotube.com and follow AdoTube on Twitter.

SOURCE AdoTube