Adore Me Launches a Luxury Designer Collection at an Affordable Price Point - Blurring the Lines Between Fast-Fashion and Luxury Retail

NEW YORK, Dec. 6, 2017 /PRNewswire/ --  Adore Me, the disruptive e-commerce lingerie startup, revolutionizing the lingerie industry by creating fast-fashion, affordable, inclusive intimates – is once again breaking barriers in the fashion industry by taking on luxury lingerie.

Adore Me has successfully disrupted the lingerie industry by offering affordable intimates online in an inclusive size range. The company has seen an exponential year-on-year growth since its inception – with revenues skyrocketing from $1M in 2012 to $84M in 2016.

Expanding the product line further, on December 1^st, 2017, Adore Me launched its first-ever high-end lingerie collection, named "Bijou by Adore Me". The collection is available in both plus-size and "standard" size, ranging from size 30A to 46DDD, and is made of luxurious materials such as French lace and velvet, featuring details of gold logo plates and piercings. Staying true to Adore Me's core value of making fashion accessible, the collection retails at $69.99-79.99 for a full set of bra and panty.

Morgan Hermand-Waiche, Adore Me founder & CEO: "I'm very proud of the new Bijou by Adore Me Collection. Adore Me keeps innovating the lingerie industry, proving that lingerie can be sold at an affordable price point, while offering superior design and quality. I'm confident that the Bijou collection will be a success, and I look forward to grow Adore Me even further and continue to disrupt the lingerie industry to the core – offering affordable luxury."

About Adore Me
Adore Me is a lingerie e-commerce company based in NYC with 150 employees across the U.S. and Europe. The company was started by Morgan Hermand-Waiche in his days as an MBA student at Harvard Business School. Adore Me offers designer, fast-fashion, affordable and inclusive intimates. The company has established a strong customer base of over 11M women, predominately urban millennials, and 80% of its traffic comes from mobile. Adore Me has been celebrated by the press as one of the fastest-growing companies in New York - ranked three times on Crain's Fast 50 list and ranked as #55 on Silicon Alley 2015 Top 100. Adore Me has also been highlighted as one of the fastest-growing retailers in the U.S.  - ranked three times on the Inc. 500 list of the fastest-growing private companies in America, including the #2 fastest growing retail company in the U.S. in 2015. 

MEDIA CONTACT
Iris Voltaire
Business & Brand Development 
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SOURCE Adore Me

Related Links

http://www.adoreme.com