Adam Smith Wear Announces the Launch of Its New Luxury Men and Women Underwear Collection for 2020

NEW YORK, March 2, 2020 /PRNewswire/ -- New York-based Men's Underwear Company, Adam Smith Wear, announces the launch of its exciting new underwear collections for men. The latest collections provide a wider choice, and are designed to be unisex to cater to the demands of men and women both.

The collection comes as a result of careful deliberations on the part of, famous fashion designer, Yasemin, who has worked day-in-day-out to bring forth a masterful underwear collection. There was high demand from the female audience, and Yasemin thought of an ingenious way to accommodate them through a unisex collection.

"Adam Smith Wear has really found its space among men. However, we were constantly feeling the need to accommodate our brand loyal female customers as well. And, so it hit me all of a sudden, why not develop a collection that caters to both men and women? And, I got working on the designs immediately!"

There is an exclusive line of beautifully-printed underwear made of soft cotton spandex material that is ideal for any weather conditions. "These are available in four exciting prints… street, sailor, colorful and geometric," said Yasemin.

Moreover, five smoking cuts have been added; camouflage print trunks, square-cut trunks, long trunks, briefs, and panty briefs. These pieces are available in multiple prints and designs to accommodate both sexes.

The second collection is the Adam Smith Me Collection, which is, according to Yasemin, "intended to satisfy our customers to the extent possible."

The AS Me collection comprises of the brief thong, which is ideal for people who want to feel comfortable and secure as they put it on. The exclusive thong is for those who are on a tight schedule; it has antibacterial properties to complement its fantastic softness and style. 

Revealing further details of the AS Me Collection, Yasemin said, "There is also the Adam Smith Me sweet mesh thong, AS Me Bikini brief and Performance thong, which is a must-have for our more outgoing customers. Long work hours, romantic dinners, or intense workout sessions; there is something for everyone here!"

In the final moments of our chat with Yasemin, she mentioned the AS Me Jocks  is exclusively for men and adds another unique dimension to men's underwear.

Media Contact:
Olu Ajanwachuku
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SOURCE Adam Smith