Ad Council Calls for User-Generated Content Following Viral Success of "Love Has No Labels" Video with More Than 100 Million Views

NEW YORK, May 5, 2015 /PRNewswire/ -- Following the viral success of the Love Has No Labels video, which has been viewed more than 100 million times since March 2, the Ad Council is inviting the public to share their stories celebrating diversity and inclusion. In addition to encouraging the public to show how they're putting labels and bias aside, the Ad Council has partnered with social media influencers who will develop content sharing their own stories of diversity and love.

The Ad Council is asking people to create a video or take a photo, explain what Love Has No Labels means to them, and share their stories on social media using #LoveHasNoLabels. People are also encouraged to use the Faces of Love tool to add the Love Has No Labels frame to their photos. #LoveHasNoLabels content will be featured on a dedicated landing page on lovehasnolabels.com and shared across the brand's Facebook, Twitter and Instagram platforms. The campaign website, Faces of Love tool, and television and online video PSAs were created pro bono by R/GA.

Additionally, the Ad Council is engaging social influencers through partnerships with Niche, Reelio and Participant Media's TakePart platform. Through these networks of social influencers and activists, the Ad Council is able to connect with content creators on Instagram, Vine and YouTube who are passionate about supporting love in all its forms. The social influencers will be creating original video or photo content showing how they are living a diverse and inclusive life. And at TakePart.com users can participate and upload their own video, photo and personal story of what Love Has No Labels means to them using the website's Take Action Platform (TAP). 

"The outpouring of stories for Love Has No Labels has been overwhelming and demonstrates how our campaign has touched so many lives," said Lisa Sherman, President and CEO of the Ad Council. "These stories are worth highlighting and we want everyone to continue to share with us how they are eliminating labels."

Love Has No Labels is a digital-first campaign designed to promote further understanding and acceptance of all communities regardless of race, religion, gender, sexual orientation, age, ability and more. The television and online video PSAs encourage audiences to examine and challenge their own implicit bias.

Launched on February 12, Love Has No Labels began to grow awareness and an online community on Facebook through social media activations by campaign partners The Coca-Cola Company, PepsiCo, P&G, Unilever, Allstate and State Farm®. The integrated campaign directs audiences to lovehasnolabels.com, where visitors can take a quiz to examine their own biases and find resources on how to overcome those biases.

The campaign taps into the expertise of eight leading non-profit organizations in each of the discriminated classes. The campaign website connects visitors to partnering non-profit organizations including, Anti-Defamation League, Southern Poverty Law Center, National Women's Law Center, Human Rights Campaign, American Association of People with Disabilities, American-Arab Anti-Discrimination Committee, Muslim Advocates and AARP, where they can sign pledges, report bullying incidents and participate in other activities.

The Ad Council
The Ad Council is a private, non-profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. To learn more about the Ad Council and its campaigns, visit www.adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.

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SOURCE Ad Council

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