Ad Agency Launches Butter.ATL - Atlanta's Culture Channel

The culture-centric media channel delivers content on all things native to Atlanta

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Oct 12, 2018, 09:15 ET

ATLANTA, Oct. 12, 2018 /PRNewswire/ -- Strategic content agency, Dagger, has officially launched Butter.ATL, a social media channel dedicated to covering the people and things that shape Atlanta's culture.

The social media brainchild has a full-time team dedicated to churning out daily content, including weekly issues that cover topics in a graphic "infinite scroll" design on Instagram, the most relevant and compelling platform for launching the content, which includes illustrations, video, graphic design, and interviews that capture the essence of Atlanta.

"Butter.ATL was born out of a strong belief, that in order to be successful today, brands must behave more like media companies/publishers when producing and distributing content," said Mike Popowski, CEO of Dagger. "As this is a practice we preach to our clients, we in turn embrace full responsibility in walking the talk."

"Specifically, we identified a need in our own backyard for creating an authentic culture channel, rich in the arts, fashion, food, music and sports," said Brandon Butler, Editor-In-Chief of Butter.ATL. "We deliver the good, the bad, and the beautiful of the city we covet, every week."

The Butter.ATL team threw a launch party at The Woodland's at SweetWater event space on Thursday night, where close to 400 guests enjoyed Atlanta staples SweetWater beer and King of Pops "poptails," southern cuisine, tunes from Atlanta DJ Princess Cut and F.I.L.A (Forever I Love Atlanta) photo booth. Select guests won giveaway prizes for the best use of the hashtag #butterdoes, including tickets to an Atlanta United match and the Haunted Pink Trap House, curated by Atlanta rapper, 2 Chainz.

Volume 1, Issue 1 of Butter.ATL featured Atlanta's iconic Clermont Hotel and Lounge, and the channel has since covered local and beloved brands like Waffle House and Atlanta United. There's also a heavy focus on the local arts + maker's community, as well as ATL-centric issues ranging from traffic, transportation and neighborhoods, to events and traditions. "Atlannapedia," a regular (and often comedic) installment, highlights Atlanta's unique Southern vernacular, from A-Z.

You can follow Butter.ATL on Instagram @Butter.ATL, LinkedIn, Facebook and on the web at www.butteratl.com.

About Dagger
Dagger is a strategic content agency designed to lead brands within today's fast-moving, consumer-driven marketplace. They are focused on driving their client's business outcomes with strategic thinking and a fresh approach to video production, physical world activations, influencer marketing and more. For more information, visit www.dagger.agency.

SOURCE Dagger