Ad Agencies See 25% Conversion Rate for Smartphone Native App Installs

Conversion rates for traditional display ads average 1-2%

Higher conversion rates pay off for agencies looking to build clients' mobile brand strategies

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Aug 25, 2016, 08:00 ET

AUSTIN, Texas, Aug. 25, 2016 /PRNewswire/ -- With advertising dollars switching from desktop to mobile, ad agencies are looking for ways to effectively get in front of their clients' customers. One way they are doing that is leveraging a unique targeting and native app delivery strategy as part of their mobile marketing plan. Native app installs are similar to native ads in that users experience the app placement in line with every other app on their phone. Sponsored apps are seamlessly installed directly onto new Android smartphones when a user activates a new phone. For ad agencies looking to get their clients' apps literally into their customers' hands, this strategy pays off.

"Conversion rates for our Native App Installs average about 25 percent," said Matt Tubergen, EVP Digital Turbine Media. "Compared with traditional display advertising, where app install conversion rates vary from 1-2 percent, native app installs simply outperform legacy display ads, and provide a less intrusive experience for the end customer. Providing the right customers with the right app, at the right time creates a better brand experience."

Learn how you can leverage native apps here.

Digital Turbine's Advertising Partnership Program offers premium advertisers and digital agencies such as GroupM's Light Reaction division, AOL, Dentsu, M&C Saatchi and others, access to exclusive marketing opportunities, opening a new dimension to creative marketers on the cutting edge of digital innovation.

"End customers are looking to their devices for a growing number of applications and our advertisers want to reach targeted audiences using a precise approach," Chad Gallagher, Global Director of Mobile Platforms at AOL. "Our partnership with Digital Turbine allows us to extend our mobile marketing suite and expand our reach with AOL distributed global advertisers."

About Advertising Partnership Program
The Advertising Partnership Program (APP), connects advertising agencies with premier access to exclusive ad inventory on the largest mobile operator networks around the world. The program enables brands and agencies to reach more potential customers where they spend a vast majority of time – their smartphones.

About Digital Turbine
Digital Turbine works at the convergence of media and mobile communications, delivering end-to-end products and solutions for mobile operators, device OEMs, app advertisers and publishers, that enable efficient user acquisition, app management and monetization opportunities. The company's products include Ignite™, a mobile device management solution with targeted app distribution capabilities, Discover™, a customized user experience and app discovery tool, Marketplace™, an application and content store, and Pay™, a content management and mobile payment solution. Digital Turbine Media encompasses a leading independent user acquisition network as well as an advertiser solution for unique and exclusive carrier inventory. Digital Turbine has delivered more than 130 million app installs for hundreds of advertisers. In addition, more than 31 million customers use Digital Turbine's solutions each month across more than 20 global operators. The company is headquartered in Austin, Texas with global offices in Durham, Berlin, San Francisco, Singapore, Sydney and Tel Aviv. For additional information visit http://www.digitalturbine.com/ or connect with Digital Turbine on Twitter at @DigitalTurbine.

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Digital Turbine

Media contact:
Mimi Torrington
Director of Marketing
Digital Turbine
[email protected]

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SOURCE Digital Turbine