Actress Busy Philipps Celebrates Pepto-Bismol's New "Smashing" Cinco de Mayo Pinata Campaign

Duo Shows Party People How to Kick Up Their Cinco de Mayo Festivities

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Apr 26, 2011, 11:24 ET

CINCINNATI, April 25, 2011 /PRNewswire/ -- This May, Pepto-Bismol is emerging from the medicine cabinet along side of Busy Philipps, star of ABC's hit comedy Cougar Town, and showing party people how to celebrate Cinco de Mayo all day long. Those eager to start the festivities early can smash a hysterical variety of pinatas on Pepto's YouTube page in preparation for a night of Mexican food and fun.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/49813-pepto-bismol-smashing-cinco-de-mayo-campaign/

(Photo: http://photos.prnewswire.com/prnh/20110425/MM88630 )

Pepto-Bismol and Philipps have partnered to help others celebrate Cinco, even while sitting at a computer. Thanks to the pinata smash on www.youtube.com/PeptoBismol, people will be able to see Philipps' favorite way to smash a pinata and also create their own video variations.

To create a smash, all people have to do is select the method of destruction, type of pinata and type of filling. For example, anyone who has ever wanted to see a ninja give a round-house kick to explode a unicorn pinata filled with guacamole can see that come to life and share with their friends online. Whatever the smash, consumers should be sure to grab the chips and salsa and prepare for endless entertainment with the click of a mouse.

Once people are smashed-out on the YouTube fun, the Cinco celebrations are sure to continue. Pepto and Philipps have also brainstormed ideas on how to have a great fiesta, no matter where people are gathering:

Enlist your musician friend to play mariachi music at your party
Host a "Guac-off" in your office between coworkers who insist they have the best recipes
Referee a Chihuahua race at your local dog park
Buy a handful of sombreros and teach your friends the Mexican hat dance
Keep the Pepto-Bismol on hand in case those extra nachos do you over

Philipps, who looks forward to this holiday each year, knows exactly what she's doing to step up her party. "I am going to celebrate Cinco de Mayo by throwing a mini-themed fiesta, with several trays of mini quesadillas, mini tacos and mini burritos," said Philipps. "And of course, I'll be sure that Pepto has my back, 'cause knowing me, I'll over-fiesta."

Whether people decide to go to a parade, compete with other locals for a reservation at the nearest Mexican restaurant or throw a fiesta at home, one thing is for sure: it's time to dust off the spring clothes, put on some party tunes and prepare for a Cinco de Mayo celebration that will set the stage for the next four months of sunshine. And remember, Pepto's got you covered* for all your Cinco celebrations.

*Use as directed.

About Pepto

Pepto-Bismol is the only leading brand that can provide soothing relief for five different stomach symptoms: nausea, heartburn, indigestion, upset stomach and diarrhea. Manufactured and distributed by Procter & Gamble for adults and children 12 years of age and older, Pepto-Bismol is available in multiple forms (regular strength liquid, maximum strength liquid, chewables, and caplets) and flavors (Peppermint with InstaCool, Cherry, and Original wintergreen).

The brand also offers Children's Pepto Antacid for children under 12 years of age.

For additional information, please visit www.pepto-bismol.com.

About Procter and Gamble (NYSE: PG)

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE Procter & Gamble