Activia® Announces The Probiotic Two Week Challenge To Help Women Take Care Of What's Inside

While life is filled with happy times and celebrations, challenges and responsibilities from family to career, meetings and school functions can weigh on our health. Whether it's balancing the changes associated with being a new mother or navigating the more mature years, combining these changes with a stressful lifestyle may lead to an increase in minor digestive discomfort over time. Changes in digestion can impact your daily routine, leading to uncomfortable bloating, gas, abdominal discomfort and rumbling.

Activia® understands that when you feel your best, you can be at your best. With its billions of exclusive probiotic, Activia® may help reduce the frequency of minor digestive discomfort, such as bloating, gas, abdominal discomfort and rumbling, when consumed twice a day for two weeks as part of a balanced diet and healthy lifestyle. As the #1 doctor recommended probiotic², Activia® encourages women to take the Probiotic Challenge by making a simple addition to their daily routine.

"The Activia® Probiotic Two Week Challenge launches as part of the 'It Starts Inside' campaign, which embraces a new brand purpose and vision to encourage every woman to overcome inner hurdles and unlock the potential to be her best self," said Senior Brand Director for Activia® at The Dannon® Company, Carolina Cespedes. "Each cup of Activia® yogurt contains billions of its exclusive probiotic to help take care of what's inside, which helps women to take care of everything they do on the outside."

Adding probiotics to a daily diet through food, such as those in Activia® yogurt, provides nutrients including calcium, protein and potassium. As an added benefit, consuming probiotics through food increases the chance they will buffer stomach acids, effectively making it to the intestine. With a delicious taste and smooth texture, incorporating cups of Activia® yogurt into a daily routine rather than taking a supplement can be more enjoyable.

Sarah Thomas, the NFL's first female official, joins the Probiotic Challenge as part of her partnership with the 'It Starts Inside' campaign. A new television commercial, airing nationally, highlights how she balances the many different challenges of life, which take her from national football stadiums to family life at home.

"Everyday life brings challenges, but when I feel my best I am my best and it all starts with a healthy routine," said Thomas. "I'm taking the Activia® Probiotic Two Week Challenge and enjoying Activia® yogurt twice a day. It helps take care of what's inside so I can focus on being my best no matter what I do." 

Available in vanilla, strawberry and several other delicious flavors, Activia® is sold nationwide. The active yogurt cultures including its exclusive probiotic, Bifidobacterium lactis DN-173 010/CNCM I-2494, contributes to the exceptional taste and refined texture of Activia®. A mix of five different live and active cultures, including billions of our exclusive strain of probiotic, are included in every serving. Activia® yogurt's exclusive probiotic culture was specifically selected because of its ability to survive passage through the digestive system and reach the large intestine in sufficient amounts. It is the only low-fat and nonfat yogurt and dairy drink in the United States with the unique formula.

For more information about the Activia® Probiotic Two Week Challenge or the 'It Starts Inside' Campaign, visit Activia.us.com or follow #ItStartsInside.

Learn More about Activia®
Activia® is dedicated to the education and research of digestive health and probiotics. Its history is rooted in this research, which lead to the development of the yogurt's exclusive probiotic strain. While many foods and yogurts contain live and active cultures, not all of these actually have probiotics. Those found in Activia® are studied and shown to provide a digestive health benefit. Educational resources and further information are available at http://www.activia.us.com/what-are-probiotics.

About The Dannon® Company
Headquartered in White Plains, New York, Dannon® is the leading maker of yogurt in the USA and has plants in Minster, OH, Fort Worth, TX, West Jordan, UT, and Portland, OR. Dannon® makes more than 200 different flavors, styles and sizes of cultured refrigerated and frozen dairy products to serve its retail and foodservice customers. In its pursuit to bring health through food to as many people as possible, Dannon® is committed to Americans enjoying yogurt every day as one of the three recommended daily servings of dairy.

Dannon® is a subsidiary of Danone®, and Dannon® is the top-selling brand of yogurt worldwide, sold under the names Dannon® and Danone®. Danone® holds top positions globally in healthy food through four businesses: it ranks number one worldwide in fresh dairy products, number two in bottled water and baby nutrition, and is Europe's number one medical nutrition company. Listed on Euronext Paris, Danone is a component stock of leading social responsibility indexes including the Dow Jones Sustainability Indexes DJSI Stoxx and DJSI World, ASPI Eurozone and the Ethibel Sustainability Index.

SOURCE Dannon