Acosta Sales & Marketing Releases "The Why? Behind the Buy™" Fall 2011 Report

Leading sales & marketing agency for major CPG brands releases most recent consumer shopping report; report provides a current view of today's shopper trends and key economic indicators

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Acosta Sales & Marketing

Nov 30, 2011, 10:00 ET

JACKSONVILLE, Fla., Nov. 30, 2011 /PRNewswire/ -- Acosta Sales & Marketing (Acosta), a leading full-service sales and marketing agency in the consumer packaged goods (CPG) industry, today released its Fall 2011 "The Why? Behind the Buy™" report with results from a nationwide survey that collects data on grocery shopper habits heading into the winter months.

Shopper trends in the current survey include:

  • Shoppers taking an extremely prepared and educated approach to the grocery trip, with 72% making a list for their routine shopping trip, 54% buying more items on sale, and 33% going online or using apps to save money.
  • Traditional store circulars remain among the most popular promotional items for shoppers, with 85% reporting that store circulars influence them and nearly 50% saying they clip coupons from the circulars.
  • While traditional sales tactics continue to be more widely used than digital offerings at the grocery counter, digital is increasing in influence, with 33% of shoppers going online to save money via online coupons, retailer and brand websites, and email subscriptions.
  • Increasing gas prices are having a dual effect by driving higher food costs and leaving consumers with less money to spend on groceries. As a direct consequence, shoppers are buying less expensive brands or less food overall.

Acosta conducts "The Why? Behind the Buy™" survey two times per year. The respondents are more than 1,000 everyday shoppers, randomly selected across all generational, economic and ethnic groups across the United States. The current survey was fielded in July 2011.

To access the full report, visit www.Acosta.com/why.

About Acosta Sales & Marketing
With approximately 20,000 associates in 65 locations throughout the U.S. and Canada, Acosta represents a majority of the #1 and #2 brands in the CPG industry today. Acosta provides a range of outsourced sales, marketing and retail merchandising services to effectively move products off shelves and into shoppers' baskets, ensuring that clients achieve their true sales potential. For more information, visit www.acosta.com.

Media Contact: Matt Rizzetta, North 6th Agency
212.334.9753, [email protected]

SOURCE Acosta Sales & Marketing

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