Acorn International Records Over RMB 14 Million in Singles Day Gross Sales

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Nov 12, 2018, 06:30 ET

SHANGHAI, Nov. 12, 2018 /PRNewswire/ -- Acorn International, Inc. (NYSE: ATV) ("Acorn" or the "Company") today announced that its 11.11 Singles Day e-commerce performance for its Babaka brand exceeded Gross Revenue (before taxes and returns) of RMB 8.5 million in the first two hours of shopping and ended the day at about RMB 13.6 million up from RMB 7.8 million for the full day last year. New product category entrant Acorn Fresh, selling high-quality frozen seafood to Chinese consumers, also performed well on its inaugural 11.11 selling day, and other parts of the business also had a strong day of sales. Singles Day, also known as Double Eleven for its date, was first introduced ten years ago as a day to celebrate lonely hearts. Today, Singles Day is the world's largest online shopping day, eclipsing Black Friday and Cyber Monday by a large margin.

Mr. Jacob A. Fisch, Acorn's President and CEO noted, "We are thrilled with the performance of our e-commerce channel this Singles Day. We've been able to deepen our sales channels on platforms such as Tmall and JD.com as well as expand into streaming media and onto new online platforms, while keeping our product mix relevant to the needs of Chinese consumers. We look forward to building on this success as we continue to focus on growing e-commerce sales in the future."

About Acorn International, Inc.

Acorn International is a leading marketing and branding company in China, leveraging a twenty-year direct marketing history to monetize brand IP, content creation and distribution, and product sales, through digital media in China. Previously the leading TV infomercial company in China, Acorn today has three divisions support its growth: 1) Product Division, 2) Content Division, and 3) Influencer Management Division.

In the Product Division, Acorn sells product primarily through e-commerce channels in China, as well as through offline distribution and outbound marketing. In the Content Division, Acorn monetizes content. Specifically, in the Content Division, Acorn has redirected its direct marketing know-how to digital media in China, launching Acorn Streaming, which is primarily focused on live streaming and pre-recorded video content creation and distribution. In the Influencer Management Division, Acorn brings, through the creation of digital social content, leading U.S. celebrity talent and brands to China, representing their in-country digital presence. For more information visit www.acorninternationalir.com.

Safe Harbor Statement

This news release contains forward-looking statements. These statements constitute "forward-looking" statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "anticipates," "believes," "estimates," "expects," "future," "going forward," "intends," "outlook," "plans," "target," "will," "potential," and similar statements. Such statements are based on management's current expectations and current market and operating conditions, and relate to events that involve known or unknown risks, uncertainties, and other factors, all of which are difficult to predict and many of which are beyond the Company's control, including the duration and intensity of the US-China trade war, which may cause the Company's actual results, performance, or achievements to differ materially from those in the forward-looking statements. Further information regarding these and other risks, uncertainties, or factors is included in the Company's filings with the U.S. Securities and Exchange Commission. The Company does not undertake any obligation to update any forward-looking statement as a result of new information, future events, or otherwise, except as required by law.

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SOURCE Acorn International, Inc.