AccuData Signs Database Marketing Contract With OSI Restaurant Partners to Help Roy's Hawaiian Fusion Cuisine Increase Store Visits and Electronically Manage Customer Relationships

FORT MYERS, Fla., April 19, 2011 /PRNewswire/ -- AccuData Integrated Marketing™, a leading full-service database marketing firm, today announced it signed a contract with OSI Restaurant Partners, LLC (OSI) to provide Roy's Hawaiian Fusion Cuisine with a database marketing solution designed to increase store visits and electronically manage customer relationships.  This contract extends the relationship between AccuData and OSI Restaurant Partners, by rolling out a customer and prospect database solution with desktop email marketing tools, real-time data integration, and online campaign tracking and measurement that has been successfully implemented at Outback Steakhouse, Carrabba's Italian Grill and Bonefish.

"After seeing the success of AccuData's work with Outback, Carrabba and Bonefish, we wanted to bring the same capabilities to Roy's," said Jason Maloney, Vice President of Marketing for Roy's Hawaiian Fusion Cuisine.  "Now our team can send professional, customized emails in just a few clicks – right from their desktops."  

AccuData's AccuBaseE (SM) is a database marketing and campaign performance solution that offers sophisticated, yet easy-to-use desktop email marketing tools, and real-time integration of a company's online marketing programs, including social media, web, email marketing, direct mail and point-of-sale.  AccuBaseE also allows individual brands to operate their CRM programs independently, while giving management a comprehensive view of programs across the brands.  Real-time campaign metrics allow executives to view national and single-store numbers, or compare stores, districts or regions.

"We believe that our proven AccuBaseE technology will help Roy's accelerate its marketing results, said Joshua Goff, AccuData Executive Vice President of Business Development and Marketing.  "No other solution on the market makes it easier for a marketing team to communicate with customers in such a timely and efficient manner."

ABOUT ACCUDATA INTEGRATED MARKETING

A leader in database marketing services, AccuData Integrated Marketing (www.accudata.com) uses a full range of data resources, powerful marketing analytics and database technology to accurately target qualified buyers and increase ROI.  For more than 20 years, AccuData's industry experts have been dedicated to helping clients develop lead generation strategies and implement customized marketing solutions. Based in Fort Myers, Florida, AccuData delivers results to more than 5,000 clients across the printing, agency, energy/utilities, travel/hospitality, financial services, healthcare, ecommerce, retail and telecom industries.

Media Contact:
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SOURCE AccuData Integrated Marketing