According To Ezoic, Black Friday Will Be A Record Day For Certain Types of Digital Publishers

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Nov 19, 2018, 08:30 ET

CARLSBAD, Calif., Nov. 19, 2018 /PRNewswire/ -- Digital publishers — and websites that rely on revenue from display advertising — can expect to see record earnings this year on Black Friday, according to publishing technology platform, Ezoic. This news comes on the heels of a record-breaking year for programmatic ad rates that Ezoic has been monitoring on their public Ad Revenue Index.

The Ezoic Ad Revenue Index highlighting ad rates paid out to publishers across the globe.

Industry experts forecasted increased spending in digital media as marketing budgets for things like print and television advertising were moved to large digital platforms and new mediums. This has translated to much higher digital ad rates being paid out across digital sources to publishers displaying or leveraging programmatic ads. These rates are expected to peak on Black Friday, a day renowned for consumer shopping.

"We've seen a record year already for publishers using our platform, and across the entire web, in the Ad Revenue Index. Black Friday is typically when the record is broken every year and we have every expectation that will happen again," claimed Ezoic's head of marketing, Tyler Bishop.

The Ad Revenue index indeed shows a historical trend of record-breaking increases in publisher ad rates around Black Friday as advertisers and marketers pour their budgets into digital platforms hoping to capitalize on the increased seasonal consumer spending.

"There is a myth out there that digital ad rates are declining. At Ezoic, we've seen nothing but the opposite. Advertisers are being forced into a more competitive environment for digital ad space. In my opinion, there's never been a better time to be a publisher displaying programmatic ads if you know how to capitalize on this competition," Bishop finished.

Black Friday may indeed provide more evidence that the digital media spending is expanding and growing faster than ever. Digital publishers relying on programmatic revenue will certainly hope that this translates to a record year of revenue for them in the final quarter of 2018.

About Ezoic

Ezoic is an award-winning end-to-end technology platform for publishers that provides smart applications to improve website revenue and deliver better experiences to visitors. Ezoic is Google Certified Publishing Partner with a U.S location in Carlsbad, California and European offices in Newcastle and London, UK.

SOURCE Ezoic