AbelsonTaylor Helps Healthcare Marketers Prepare for Wearables Era: White Paper Timed During Release of Apple Watch

CHICAGO, Sept. 9, 2014 /PRNewswire/ -- The release of Apple Watch marks a significant event for healthcare marketers seeking new ways to transmit their brand messaging. It means that time is running out for those who haven't begun exploring brand opportunities through wearables. AbelsonTaylor, the world's largest independent health and wellness agency, has released a white paper that offers healthcare marketers suggestions on how to start exploring marketing through wearables. The white paper is titled "Healthcare Marketing in the Wearables Era."

"While Apple is not the first to introduce healthcare wearables, most analysts would agree that Apple will create a tidal wave of change just as it did for mobile phones, the music industry, and personal computing," said Noah Lowenthal, vice president, group creative director, and one of three individuals who authored the white paper. "Healthcare marketers who decide to capitalize on the wave of wearables before they become part of mainstream give their brands an early advantage."

Few in healthcare marketing are pushing brand messages through these devices because of the unique challenges inherent to the industry, such as adhering to medical and regulatory guidelines. AbelsonTaylor gathered three of its executives to discuss this new market trend. The authors are individuals with multiple years of experience launching, designing and building digital campaigns for healthcare companies. In addition to Lowenthal, the other authors are Emily Tower, VP of digital strategy & analytics and Jose Andrade, VP director of interactive technology.

"Healthcare Marketing in the Wearables Era" can be downloaded by going to: www.abelsontaylor.com/wearables

About AbelsonTaylor
AbelsonTaylor is the largest independent healthcare advertising agency in the world, serving pharmaceutical, biotech and health-and-wellness companies globally. Since our beginning in 1981, we have remained singularly focused on brands that help people live healthier lives. We are 100 percent focused on and 100 percent passionate about health and wellness. You see it in the brands we represent for our clients. You feel it in the environment we create for our people. We have built a reputation as the most creative agency that creates brand experiences in broadcast, print and digital. To learn more visit us at abelsontaylor.com and follow us on Twitter and Facebook.

FOR INFORMATION, CALL:
Marita Gomez (630) 936-9105
[email protected]

Photo - http://photos.prnewswire.com/prnh/20140909/144680

SOURCE AbelsonTaylor

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