AAA ACG Takes the Hassle Out of Car-Buying for Members with New Program Powered by Zag

Program Features Upfront Online Vehicle-Pricing and $4,302 Average Savings off MSRP(1)

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Jan 26, 2011, 08:35 ET

SANTA MONICA, Calif., Jan. 26, 2011 /PRNewswire/ -- Zag, a TrueCar, Inc. company, and the leading provider of private-label online and mobile car buying programs for more than 40 of the nation's foremost and far-reaching membership-based organizations, today announced that it has teamed up with AAA Auto Club Group (ACG) to power their new Auto-Buying Program.

(Logo: http://photos.prnewswire.com/prnh/20110118/LA31413LOGO)

AAA Auto Club Group is the fourth largest club in the AAA federation, serving 4.1 million members in Illinois, Indiana, Iowa, Michigan, Minnesota, Nebraska, North Dakota, and Wisconsin. AAA members in these states can now access all of the benefits of the new Auto-Buying Program by visiting www.aaa.com/autobuying. With this new partnership, Zag powers the Auto-Buying Program for 20 AAA Clubs with 20 million members nationwide.

"AAA members expect great products, service and value," said Anthony E. Ptasznik, Vice President, Membership and Insurance Product Management, AAA Auto Club Group. "This new partnership will allow our members the opportunity to conveniently research and buy the vehicle they desire at a competitive, no-haggle price."

Zag is on a mission to improve the car-buying process for both consumers and dealers. By working with the most customer-service-driven dealers in the country, who agree to upfront-price their vehicles online*, Zag provides its partners with an Auto-Buying Program that saves their customers money, time and the hassle typically associated with car-buying. Since the launch of the first program in 2006, Zag has saved consumers more than $750 million off the MSRP(2) on cars and on average $4,302 off MSRP(3) per vehicle.

"Our auto-buying platform is a natural fit with the value and customer-service-oriented programs that AAA members count on from their membership," said Stewart Easterby, GM of Zag. "We hope to continue our momentum in signing up AAA Clubs, so we can provide AAA members across the country with a program that offers the savings and member service experience they desire."

About Zag

Zag (www.zag.com), a TrueCar, Inc. company, has created a better way to buy a car. Zag powers online and mobile car buying programs for more than 40 of the nation's leading membership-based organizations including USAA, AAA Clubs, American Express and Upromise. Zag leverages group-buying power with its nationwide network of over 4,400 Certified Dealers to provide car shoppers with competitive, upfront price quotes and a no-haggle, no-hassle, car buying experience. Over 200,000 new and used cars have been sold by Zag Certified Dealers since the launch of the first program in 2006. In 2010, Zag was named one of the fastest-growing companies in Los Angeles County by the Los Angeles Business Journal. Zag, and TrueCar, Inc. are based in Santa Monica, CA.

*Not applicable in Texas.

(1) Including incentives based on Q4, 2010

(2) Including incentives

(3) Including incentives based on Q4, 2010

SOURCE Zag