A Teachable Moment: Wildfires in Western States Are a Wake-Up Call for All Homeowners and an Opportunity for Realtors

HomeActions is working with its subscribers, urging disaster preparation

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Sep 18, 2015, 08:40 ET

GREEN COVE SPRINGS, Fla., Sept. 18, 2015 /PRNewswire/ -- An estimated 30,000 residents have fled their homes, and the western area wildfires have consumed over 1,000 residences. Many of these homeowners are now trying to piece together their possessions, bit by bit. It is estimated that nine out of 10 consumers who lost their homes did not have a current home inventory of all their possessions and home improvements. HomeActions President Albert Clark commented, "The loss of one's home is traumatic enough, but now they have to go through the process of filling out insurance papers on what was destroyed, what it cost and where it was all purchased. The stage is set for lots of underreporting and smaller insurance claims."

Homeowners outside the disaster areas can learn from this tragedy and construct an entire home inventory of all contents and the physical structure. Homeowners and renters should be prepared for any type of home disaster, flood, fire or burglary.

HomeActions and Agents: Delivering the Message. HomeActions has uncovered the best-in-class (and free) home inventory system provided by the nonprofit Insurance Information Institute (III.org). Agents are promoting the home inventory resource in their biweekly HomeActions e-Newsletter that goes out to all the agents' past clients, prospects and friends.

Jamie Achberger, a Keller Williams agent in Allentown, Pennsylvania, works with HomeActions and is now delivering relevant and actionable content and widgets to more than 1,700 enrolled members every two weeks. When Jamie saw her lead article in the upcoming edition about the wildfires and the importance of a home inventory system, she commented, "I was always looking for a way to convey timely and relevant issues in my sphere. I just never had a system like HomeActions that does it all for me. They built my database, they track breaking issues (like this issue) and they deliver it all for me. This is how HomeActions portrays me as a "trusted adviser, a watchdog." (Click here to see Jamie's current newsletter — especially the first article.)

About HomeActions

HomeActions provides real estate agents with an end-to-end e-prospecting system. It involves building the agent's database into a pipeline that is nurtured and protected (exclusive). HomeActions does it all for the agent who lacks the time, the systems and the engaging content. HomeActions currently delivers 4.2 million highly branded newsletters every month.

HomeActions is:

A Business Solutions Provider with the Leading Real Estate Companies of the World.
A Business Benefits Program Member with Century 21 Real Estate.
A Business Advantage Program Member with Coldwell Banker Real Estate.
A Select Services Member with ERA Real Estate. An Approved Supplier with Better Home and Gardens Real Estate.

HomeActions is headquartered in Green Cove Springs, Florida. For more information, please visit our website, www.HomeActions.net, or contact Richard J. Koreto, Chief Content Officer, at 845-642-4314 or through email. You can also contact Albert Clark, HomeActions President, at 570-510-3507 or through email.

SOURCE HomeActions