A Purr-fect Fit: CeeLo Green And Purrfect The Cat Remix Meow Mix® Cat Food Jingle

CeeLo Green, Recording Artist and Mentor on NBC's Hit Show "The Voice," Heads to the Studio with Purrfect the Cat to Put a New Spin on One of America's Most Memorable Jingles

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Del Monte Foods

May 04, 2012, 09:15 ET

LOS ANGELES, May 4, 2012 /PRNewswire/ -- Talk about the cat's meow! CeeLo Green, Grammy® Award-winning recording artist and star of "The Voice," is releasing his most cat-tastic collaboration yet – a remix of the famous Meow Mix® cat food jingle with his Persian kitty, Purrfect the Cat. In true purrfect timing, the remix will drop as the jingle has returned to television after a 16-year hiatus. The remix, featuring the famous "Meow, Meow, Meow, Meow" lyrics, will be available on www.MeowMix.com starting today, and for each download of the song, one pound of Meow Mix® cat food will be donated to Pets Are Wonderful Support, Los Angeles (PAWS/LA) for pets in need.

"Purrfect was thrilled to hear about this new deal with Meow Mix cat food," said CeeLo Green. "That sultry purr of hers is perfect for a modernized remix of the iconic Meow Mix jingle. Watch out cats!"

The feline sensation that is Purrfect the Cat has been sweeping the nation since the cat's debut on season two of "The Voice." CeeLo adopted the cat to keep him company in Los Angeles, as he continues to guide his team to the finals. In honor of their strong bond, the Meow Mix® brand is helping the pair give back to the pet community by pledging to donate one pound of cat food for each download to PAWS/LA, with the goal of donating up to 12,000 pounds of cat food. PAWS/LA is dedicated to preserving the loving bond between people and their companion animals, by providing assistance to low-income seniors and people disabled by a life-threatening illness, in order for them to keep and care for their pets. This donation will feed all of PAWS/LA's cats for one year!

Purrfect's instant popularity even spread to Twitter, reaching more than 50,000 followers to date. If fans of both Purrfect and the Meow Mix jingle still can't get enough after the download of the newest CeeLo tune, the jingle is available as a ringtone as well on www.MeowMix.com.

"This is truly the 'perfect' opportunity to introduce the Meow Mix cat food jingle to a whole new audience of pet lovers," said Sue Resnicoff, Director of Cat Food Marketing, Del Monte Foods. "We're so thrilled CeeLo and Purrfect the Cat were up for the job of remixing this classic and memorable jingle."

The remix isn't the only thing connecting the star with the famous brand. According to a recent Meow Mix survey conducted by Kelton Research, five percent of Americans believe if their cat could talk, it would sound like CeeLo Green. Most Americans also thought they had heard the memorable jingle in the last 18 months, when in reality, the famous commercial has not aired for 16 years.

About Del Monte Pet Products

At Del Monte, our pet products nourish and enrich the lives of pets and pet parents by providing great-tasting, high-quality and innovative products for dogs and cats and by encouraging them to enjoy an active lifestyle together.

With trusted brands including Meow Mix®, Kibbles 'n Bits®, 9Lives®, Snausages®, Pup-Peroni®, Milk-Bone®, Meaty Bone® and Pounce®, our products enrich the connection between people and the pets they love.

As a premier provider of taste-oriented pet food and pet snacks, our products play a key role in the lives of millions of pet families everyday.

About Del Monte Foods

Del Monte Foods is one of the country's largest producers, distributors and marketers of premium quality, branded pet products and food products for the U.S. retail market, generating approximately $3.7 billion in net sales in fiscal 2011. With a powerful portfolio of brands, Del Monte products are found in eight out of ten U.S. households. Pet food and pet snacks brands include Meow Mix®, Kibbles 'n Bits®, Milk-Bone®, 9Lives®, Pup-Peroni®, Gravy Train®, Nature's Recipe®, Canine Carry Outs®, Milo's Kitchen® and other brand names. Food product brands include Del Monte®, Contadina®, S&W®, College Inn® and other brand names. The Company also produces and distributes private label pet products and food products.

For more information on Del Monte Foods, visit the Company's website at www.delmontefoods.com.

Del Monte. Nourishing Families. Enriching Lives. Every Day.®

Kelton Research

Kelton Research is a full service market research consultancy with offices in Los Angeles and New York. Kelton serves as a strategic partner to both Fortune 500 corporations and smaller companies, utilizing a wide range of qualitative and quantitative methodologies to drive tactical recommendations for clients. For more information about Kelton's services, please visit www.keltonresearch.com

Survey Methodology

The Meow Mix survey was conducted by Kelton between February 23rd and March 1st, 2012 using an email invitation and an online survey. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.

SOURCE Del Monte Foods