A New Way To Research Natural And Organic Consumers
A new consumer testing platform promises to give packaged goods companies the customer data they need rapidly to compete in today's market
FOSTER CITY, Calif., Oct. 10, 2017 /PRNewswire/ -- Consumer habits and expectations are changing, and innovation has to keep pace with the demands of the digital age. The move to healthier foods and natural products has put a premium on doing research with these hard to reach consumers.
80% of new products fail - and most brands don't know why. That's why EdgLife was created: to help companies rapidly reach, engage and understand the ever-changing world of natural and organic consumers throughout each stage of the product lifecycle. EdgiLife provides CPG brands access to over 500,000 leading edge consumers nationwide to test new concepts, new products or boost brand awareness, all while delivering data-driven insights in record time and giving them the information they need to scale and make smart consumer-driven decisions. In other words, to succeed.
Today, EdgiLife is announcing Rapid Test and Learn, a revolutionary consumer test and insights platform that puts CPG products in the hands of the right hyper-targeted consumers. EdgiLife's community of over 500,000 natural and organic consumers comes from a proprietary base of insightful early adopters and tastemakers. They are millennial women and moms who are eager to discover products, experience them and provide insight unlike any other group available to CPG companies.
"Consumers more than ever are now helping CPG companies drive strategy, innovation and product development. Marketers and innovators must connect and listen to a new special breed of consumers - the new influencers, the early adopters, and those that shape tastes, purchasing behaviors and adoption. Traditional consumer testing methods can't do that and it takes too long to get consumer feedback even from a small panel of 30 people. That's too small a sample size to make reliable consumer-driven decisions and the lag time can't keep up with today's fast moving consumer trends! That's why we came up with a better solution that can help CPG companies test early, test often and get lightning fast feedback from consumers nationwide," said Aihui Ong, Founder & CEO of EdgiLife.
EdgiLife successfully built one of the largest snack subscription services, Love With Food, now with an active online community of over 500,000 natural and organic consumers. Love With Food was born out of a desire to disrupt the inefficiency of the traditional in-store sampling. In-home sampling has became a successful new form of experiential marketing and helped many CPG companies grow a real human connection with consumers, all in the comfort of the customer's home.
EdgiLife is once again disrupting the traditional CPG consumer testing model with Rapid Test and Learn. The process is simple and more efficient than traditional research: CPG companies whose objective is to rapidly test a product with real consumers, specify their target audience, ship their products to EdgiLife, and get consumer feedback within 2 weeks. This data is presented in an easy-to-use dashboard that allows brands to quickly analyze and filter their results based on demographic, consumer purchase intent, just about right scores and more. With over 2000 products in the database, EdgiLife can easily benchmark test products against other similar products.
"The real point of difference for EdgiLife is our unique group of like minded women who are truly interested in Natural, Organic and other Better-for-You food. Our ability to effectively reach hundreds of thousands of these hard-to-find consumers is really amazing," said Russ Rubin, Head of Insights of EdgiLife (former Director of Consumer Insights at General Mills).
EdgiLife helps CPG brands reach, engage and understand the right audience, giving them the tools and information they need to become one of the rare brands that succeed in today's market.
SOURCE EdgiLife
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