A Do-Not-Miss Event for Denver Marketing Professionals: Over 200 Marketers Will Gather in Denver July 20th to Discuss Marketing Best Practices at Integrated Marketing Summit

DENVER, July 8 /PRNewswire/ -- Top thought leaders behind some of America's most celebrated marketing campaigns will gather for a special two-day event as Denver hosts its first-ever Integrated Marketing Summit on Tuesday, July 20th and Wednesday, July 21st at the Hyatt Regency Convention Center. With more and more of America's companies large and small focusing their marketing efforts across many channels instead of the traditional use of print and broadcast advertising, it's critical that Denver-based marketers learn all they can about Integrated Marketing Communications techniques that work.

Over 25 marketing and advertising experts from around the US with both BtoB and BtoC marketing expertise will lead 17 educational program tracks on Tuesday, July 20th with 4 optional next-day, (Wednesday) July 21st half-day, hands-on workshops on: search engine marketing & optimization, social media, mobile marketing and creating a measurable marketing plan.

The educational tracks are designed to arm advertising, public relations, marketing and sales professionals with a mix of proven methods and cutting-edge ideas as well as give attendees an opportunity to ask questions of trendsetters in the field. The next day features intensive hands-on workshops providing additional education for those professionals trying to take their marketing efforts to the next level while giving attendees a greater chance at interacting with their colleagues and the workshop leaders.

Tuesday's morning keynote address will feature Chad Mitchell, Principal Analyst on the marketing leadership team at Forrester Research who will talk about Forrester's latest research study called "Adaptive Brand Marketing."

The lunchtime keynote address will feature Jamie Turner, Chief Content Officer at 60 Second Marketer, a division of BKV, one of the nation's fastest growing direct marketing agencies in the industry. Jamie will talk about the latest techniques used on how to make money using social media.

A sample of the marketing experts who will lead seminars at the Integrated Marketing Summit, from well-known marketing agencies and corporations, include:

• Mike Hensley, EVP Global Client Service at GyroHSR (Cincinnati, OH)
• Michael Pranikoff, Director of Emerging Media, PR Newswire (Washington, DC)
• Alan P. Kurisky, Principle at Acxiom - Multichannel Marketing Consulting Practice (New York, NY)
• Laura Patterson, Author and President of Vision Edge Marketing (Austin, TX)
• Tom Stein, President & Chief Creative Officer at STEIN ROGAN+ PARTNERS (NY, NY)
• Craig Meurer, Director of Technology Solutions of Harte Hanks (Austin, TX)

Sessions will cover revenue-driving topics for marketers and advertising professionals including: demand generation, public relations, social media, mobile marketing, sales and marketing alignment, customer relationship management, tracking return on marketing and sales investment, search engine optimization, integrated marketing solutions and case studies.

Past Comments about IMS:

"The Integrated Marketing Summit is a very important event and demonstrates the need for continuing to learn and discuss key digital trends in the context of all marketing areas, not just in silos. This is a must-attend event for any serious marketer and any city is fortunate to be a stop on this tour," said Simms Jenkins, CEO of Atlanta-based agency BrightWave Marketing and recent winner of the Atlanta Marketer of the Year Award from the American Marketing Association - Atlanta Chapter.

For a complete list of speakers and topics or to register for the event, visit http://www.integratedmarketingsummit.com/events.html and select Denver.

About Integrated Marketing Summit

Founded by Shawn Elledge in July 2009, the Integrated Marketing Summit (IMS) was formed around the core belief that the single most important role of marketing is to drive revenue rapidly. The complexities of the business environment, both digital and traditional, reflect the fact that customers and prospects interact with companies, products and services across an increasing number of channels. IMS is designed to explore and provide information on the practices, technologies and expertise needed to create true cross-channel, integrated marketing. Visit www.IntegratedMarketingSummit.com for details and registration information.

SOURCE Integrated Marketing Summit