90+ Cellars Brings Great Wine and Holiday "Cheers" Back to Boston Winter for Second Season

Boston-based wine company returns as official wine partner of Vinopolis at the Boston Winter market on City Hall Plaza.

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Nov 21, 2017, 08:03 ET

BOSTON, Nov. 21, 2017 /PRNewswire/ -- 90+ Cellars, the fast-growing Boston-based wine company, is excited to announce its second season as the official wine partner of Boston Winter, which opens to the public on Friday, November 24. The company's wines will be served in the interactive tasting space — Vinopolis Wine & Beer Experience — as well as throughout the market where beverages are sold.

90+ Cellars, which started in 2009 under the Latitude Beverage Company umbrella, curates wines from highly-acclaimed vineyards around the world, and bottles those wines under its own labels for less. Its expansive global portfolio of wines includes premium reds, whites, sparkling wines and rosés; the company will be featuring many of these wines along with selections from its Magic Door Vineyards, Lila Wines and Mija Sangria labels at the market.

Boston Winter, the dazzling and eclectic open-air holiday festival, is popping up on City Hall Plaza in the heart of downtown Boston. It will feature a mix of festive winter activities, such as an outdoor skating path, an expanded holiday shopping market and multiple hospitality attractions produced by Millennial Entertainment Group.

Vinopolis is the main wine-related attraction at Boston Winter where 21+ attendees can immerse themselves in a world of great wine and craft beer. At Vinopolis, held inside a heated tent, guests can take a break from the cold, enjoy a selection of nearly two dozen wines and raise a glass to the holiday season. Guests will be able to purchase 90+ Cellars wine by the glass or order curated wine flights for the ultimate tasting package.

"We are excited to be back at Boston Winter to celebrate the holidays and showcase the latest and greatest from 90+ Cellars," says Kevin Mehra, CEO, Latitude Beverage Company. "Every great wine has a story, and our story happens to begin in Boston. We're honored to be part of this spirited event in the city we call home, and to spread holiday cheer over a glass, or two, of wine."

Boston Winter Market will run seven days a week from Black Friday through New Year's Eve. Vinopolis will be open to the public from 11am-9pm Sundays-Thursdays, and from 11am-10pm on Fridays and Saturdays.

"We are thrilled to partner with 90+ Cellars for the second year and look forward to another successful holiday season," says Lena Romanova, CEO, Millennial Entertainment Group.

For more information about 90+ Cellars and to learn about its global portfolio of wines, visit ninetypluscellars.com or follow the brand @ninetypluscellars on Facebook and @90pluscellars on Instagram and Twitter.

About Latitude Beverage Company
Latitude Beverage Company is the innovative, Boston-based company behind a portfolio of national wine brands, including 90+ Cellars, Lila Wines, Mija Sangria, Iron Side Cellars, and Magic Door Vineyards. The company was founded in 2007 by Kevin Mehra who saw an opportunity to make high-end wine more accessible by purchasing oversupply from top wineries across the globe, bottling the wine under his own labels, and selling it to consumers at a lower price. This unique business model, based on the centuries old function of the négociant, became the foundation for 90+ Cellars. This same model has enabled Latitude Beverage Company to expand its portfolio with four additional labels, and the company is now recognized as one of the fastest growing wine companies in America. For more information, visit ninetypluscellars.com.

About Millennial Entertainment Group
Millennial Entertainment Group, previously Millennial Exhibitions, is a global provider of traveling exhibits and seasonal experiences for shopping malls, entertainment centers, museums, and public parks. Millennial Entertainment Group produces bespoke holiday markets that enchant the public of all ages, and provide a festive environment where local makers and entrepreneurs showcase their products and wares. Learn more: bostonwinter.org, and millennialentertainmentgroup.com.

About Boston Winter presented by Berkshire Bank
For more information, please visit: CityHallPlazaBoston.com. Follow along on Facebook at facebook.com/BostonCityHallPlaza, Twitter @CHP_Boston and Instagram @CHP_Boston with #BostonWinter.

CONTACT: Andrea Salzman, [email protected]

SOURCE 90+ Cellars