9 Ways Personalized Workforce Optimization Can Improve Your Business

SANTA CLARA, Calif., Oct. 23, 2017 /PRNewswire/ -- Today, we find ourselves in the era of the engaged customer. Customers, both consumers and business buyers alike, now expect rich and productive interactions and relationships with companies. However, this is also the era of the engaged employee, with staff now expecting similarly productive bilateral relationships with their employers. For companies to thrive in this market it involves cross-organizational customer marketing and engagement strategies that maximize the value from their most valuable resource – their engaged workforces.  

Frost & Sullivan's new whitepaper, Personalized Workforce Optimization, highlights an emerging solution in employee management and HR, personalized workforce optimization (PWFO). PWFO applies "relative metrics" to provide precise employee performance assessment and drive improvements, accomplished by placing the employees' performance into context.  Personalization treats employees just as unique and valued as a company would its customers. The paper reveals PWFO can also link HR processes with business success; it executes personalization from recruitment through onboarding, PM, talent management (TM), scheduling and forecasting.

To download the complimentary whitepaper, please visit: www.frost.com/pwfo

"Companies are facing the challenges of attracting and retaining engaged customers and employees, in addition to driving strong results from them in a highly competitive marketplace," explains Frost & Sullivan Digital Transformation Principal Analyst, Nancy Jamison. "The answer lies in personalization. A successful customer marketing and engagement strategy, personalization is also an effective employee PM and HR strategy. PWFO applications tap personalization to help companies and HR departments reach C-Suite goals, along with shareholder value enhancement."

Businesses and nonprofits realize that personalization is the key to connecting with engaged and empowered customers. Personalization uses artificial intelligence, machine learning and predictive analytics to identify customers as individuals with unique characteristics. A personalization solution also enables businesses to deliver customized and targeted marketing, as well as products and services that anticipate and meet customer needs.

"Companies can use PWFO to achieve successful end-to-end recruitment, onboarding, performance and talent management, as well as enhanced employee engagement, resulting in stronger outcomes," states Jamison. "PWFO also ensures optimal matching of workers with work. With PWFO, companies can meet C-suite goals with engaged employees."

Adopting PWFO applications offers several key gains for businesses:

1. More effective employee goal management
2. Enhanced onboarding, coaching, and training
3. Stronger employee engagement
4. More effective employee-driven scheduling
5. Real-time improvements
6. More successful hiring and onboarding
7. Enhanced career planning and talent management
8. Greater employee loyalty and recruitment
9. Lowered costs

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants. For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Contact us: Start the discussion

Contact:

Mariana Fernandez
Corporate Communications – North America
P: 210.348.1012
E: [email protected]

http://www.frost.com

SOURCE Frost & Sullivan

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