8 Predictions for Associations by 2023

WASHINGTON, Jan. 31, 2018 /PRNewswire/ -- Pinxter Digital CEO Sergei Dubograev identifies 8 predictions for the future of associations and the changes to anticipate. 

1. Mobile payment -
95% of association dues will be paid via mobile by 2023. Popular ordering apps like that of Starbucks, Chipotle and Panera have been conditioning people to expect one-touch payments. This is becoming standard.

2. Always being there -
There are 24 hours in a day, 365 days in a year. All are opportunities to engage your members. Incorporating live streaming, forums and virtual meetings are needed for members to interact beyond events. Also, by having the app on their phone, the association is continually looked to for their expertise in the industry, not Google search.

3. Database over AMS -
The center of an association's ecosystem will transition to its database. This then allows the AMS to become more powerful. It'll be able to better adapt, create more integrations, and not be dependent on itself for developing new features. Instead, that will be driven by the database.

4. Millennials - you need them -
Millennials choose their brands, services and organizations wisely and are slow to change due to loyalty. Associations need to begin analyzing younger members' habits and how they're connecting. Only 15-20% of associations will adapt.

5. Emails are minimized -
By 2023 people under the age of 35 won't open your emails. With messaging apps and social networks, the idea of email is dying. Your message needs to be delivered in the context and channels of their choosing, not yours.

6. AI will beat out VR and AR -
VR and AR are fun but there are almost no practical uses for them within the average association. Utilization of AI will allow you to automate the deployment of content most relevant to your members. It will become the most powerful tool.

7. Impressions die, engagement reigns -
We've constantly been sold impressions. Impressions only represent the amount of views a piece of content receives. Instead, engagement scores will become critical in understanding what people are actually doing with content.

8. New money flooding in = rapid consolidation -
Any nonprofit markets falling behind can easily be mapped through comparison of for-profit markets. New technology is introduced, investments come, acquisitions take place, and the market grows. There won't be a linear growth, but that of a hockey stick curve as payment platforms emerge, new technology continues, and larger companies enter.

For more, visit www.clowderapp.com.

Katie Argueta
Director of Communications, Pinxter Digital
[email protected]
www.clowderapp.com

SOURCE Pinxter Digital