63% of Health Plan Members Disconnected from Plan on Social Media, HealthMine Survey

DALLAS, Feb. 7, 2017 /PRNewswire/ -- Seven out of ten Americans use social media to connect with one another, engage with news content, and share information (PewResearchCenter). But, six out of ten Americans are disconnected from their health plans on social media. The data comes from a January 2017 HealthMine survey of 750 consumers with sponsored health insurance.

Are you connected to your health plan on social media?*

Social media is an important communication tool for the healthcare industry to connect with, engage and help members better manage their health. For many, it is a direct pipeline to the topics, trends and events affecting them in real time. Social media is a factor in humanizing an organization and building trust with members. Seventy-eight percent of respondents who do follow their health plans on social media said the information their plan posted was helpful.

Does your plan give you helpful information on social media?

Brennan Collins, vice president of product at HealthMine said, "Health plans must optimize every communication tool to meet members on their terms.  Social media is obviously a growing venue for plans to effectively educate members with preventive information, tools and strategies for health behavior change and other important data."

About the Survey
The HealthMine Health Plan Intelligence Survey queried 750 insured consumers who are enrolled in a wellness program. The survey was fielded by Survey Sampling International (SSI) in January 2017. Data were collected via an opt-in panel. The margin of error is 4%. Survey Sampling International (SSI) has been the Worldwide Leader in Survey Sampling and Data Collection Solutions, across every mode, for 37 Years.

*Total greater than 100% due to multiple responses

About HealthMine
HealthMine is a leading healthcare technology company that delivers Health Intelligence for plan members and plan sponsors.  HealthMine's cloud-based Health Intelligence Solution facilitates better health outcomes and lowers healthcare costs by providing: 1) insight into health status and risk, 2) clinical guidance on necessary health actions, 3) personalized motivation to close gaps in care and 4) measurement of outcomes. The Health Intelligence Solution derives business value from all clinical and lifestyle health data including data from existing wellness programs. HealthMine has more than 1 million users and has saved health plan sponsors more than $100 million in healthcare costs. HealthMine is on the web at www.healthmine.com.

SOURCE HealthMine

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http://www.healthmine.com