5WPR Expands Fashion Practice Adding Women's Contemporary Luxury Line Kora Rae to Client Roster

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Sep 15, 2015, 02:07 ET

NEW YORK, Sept. 15, 2015 /PRNewswire/ -- 5W Public Relations, one of the top 20 independently owned public relations firms in the U.S., has been named PR Agency of Record by Kora Rae, launched in 2013 by designer Rachel Turzer.

"We are pleased to have Kora Rae as our newest client under the fashion umbrella," said 5WPR CEO Ronn Torossian. "As the company continues to expand its services, our fashion practice will position Kora Rae as a leader among ready-to-wear contemporary fashion." 5WPR plans to implement an integrated public relations strategy that will increase exposure among consumers and build brand recognition.

The contemporary high-end women's line features pieces that embrace both tradition and modernity, including flattering silhouettes and a versatile color palette. The pieces are likened to wearable art as Kora Rae utilizes the finest European silks and leathers with local New York craftsmanship. More than just fashion, Rachel Turzer has adopted and rescued a tiger who she named Kora. Kora is the inspiration behind every piece in the collection, becoming a symbol of beauty and elegance. In response to Rachel Turzer's commitment, Kora Rae will be dedicating a portion of every sale to sponsor the National Tiger Sanctuary in Missouri.

Expanding even further, Kora Rae has partnered with country singer, songwriter Jessie James Decker in June 2015 to launch a collaboration called Kittenish – a fun, flirty, sexy addition to any wardrobe.

About Kora Rae:

Kora Rae is a contemporary luxury women's line launched in 2013 by designer Rachel Turzer. With a fresh and worldly perspective on women's clothing, Turzer says, "I have been fortunate enough to immerse myself in beauty so surreal that I cannot help but want to share through my designs." Kora Rae melds traditional hand embroidery by the craftsmen of the Dasbagha Village in Eastern India with modern silhouettes and colors, for the jet-setting woman.

Each Kora Rae collection is designed to push the limits of ready-to-wear fashion while embracing tradition, exquisite design, and natural beauty. Equally significant to the brand is the tiger. Kora Rae is rooted in Branson, Missouri's National Tiger Sanctuary – where a percentage of all proceeds are donated – and to Kora, a recently rescued and adopted cub sponsored by Turzer. "The woman wearing Kora Rae embodies the psyche of the tiger: she's fearless, powerful, beautiful and independent in every aspect of her life, including what she wears."

About Kittenish:

Jessie James Decker is a multi-talented country singer, songwriter with hit singles who has co-hosted on CMT and has previously starred in the hit E! reality series "Eric & Jessie: Game On" with her husband, superstar pro football wide receiver, Eric Decker. Now Jessie is venturing into the fashion world as a first time designer. Jessie debuted her clothing and accessories line, "Kittenish" with Kora Rae June 2015. Kittenish is not just about looking good, it's about feeling good in your own skin - pretty, fun, flirty, sexy and fabulous. No matter your shape or size, you can always feel kittenish on the inside and out.

About 5W Public Relations:

5W Public Relations is an award-winning, full-service firm known for innovative programs that engage with businesses, individuals and ideas. With over 120 driven professionals serving clients in industries spanning Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit, Corporate Communications and Reputation Management, Public Affairs, Crisis Communications and Digital Strategy, 5W PR provides leading businesses a resourceful, bold and results-oriented approach to communications. 5W's creative campaigns, client results and exceptional team members have earned they agency multiple awards from industry organizations including PR Agency of the Year, PR Executive of the Year, Product Launch of the Year, Business to Business Program of the Year, Digital/Social Media Campaign of the Year and more.

MEDIA CONTACT

5WPR / Ronn Torossian

[email protected]

212-999-5585

SOURCE 5W Public Relations