5WPR Expands Consumer Practice Adding Fairy Tales Hair Care to Client Roster

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May 07, 2015, 09:00 ET

NEW YORK, May 7, 2015 /PRNewswire/ -- 5W Public Relations, one of the top 20 independently owned public relations firms in the U.S., has been named PR Agency of Record by Fairy Tales Hair Care, the U.S. leader in all-natural hair care and lice prevention products for children. 5WPR will execute a comprehensive public relations campaign focused on strategic media relations tactics targeted towards further brand recognition within the consumer and beauty space, wellness and parenting categories.

"We are pleased to announce this exciting partnership with Fairy Tales," said 5WPR CEO Ronn Torossian. "Fairy Tales is a great name within the children's hair care category and we are eager to help take the brand to the next level. The best part is that my kids have loved the brand for so many years, and what can be better than to represent a brand which your own kids use? We're thrilled to have them on board and we look forward to their continued success."

Fairy Tales is dedicated to delivering the highest quality products made with natural, safe and effective ingredients at an affordable price. As the #1 recommended hair care line by pediatricians, school nurses and moms since 1999, Fairy Tales Hair Care formulas are free of harsh chemicals, pesticides, toxins, paraben and sulfates as well as soy, dairy, gluten and nut-free. CEO Risa Barash and her husband Robert launched this business with Rosemary Repel^® – the first line of natural hair care products proven to help prevent head lice using organic herbs of rosemary, tea tree, peppermint, lavender and geranium oils. Risa and Robert saw a need in their community and developed a natural solution that has helped thousands of families live lice free. The full Fairy Tales range also includes collections such as the Sun & Swim line which removes sea salt, chlorine green and daily build-up with gentle fruit extracts as well as detangling products with keratin, vitamins and minerals to restore softness, boost shine and protect hair. All products are safe, effective and gentle enough for daily use – not only kids but for their parents, too.

About 5W Public Relations:
5W Public Relations is an award-winning, full-service firm known for innovative programs that engage with businesses, individuals and ideas. With over 120 driven professionals serving clients in industries spanning Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit, Corporate Communications and Reputation Management, Public Affairs, Crisis Communications and Digital Strategy, 5W PR provides leading businesses a resourceful, bold and results-oriented approach to communications. 5W's creative campaigns, client results and exceptional team members have earned they agency multiple awards from industry organizations including PR Agency of the Year, PR Executive of the Year, Product Launch of the Year, Business to Business Program of the Year, Digital/Social Media Campaign of the Year and more.

About Fairy Tales Hair Care
Naturally caring for families since 1999, Fairy Tales Hair Care is the U.S. leader in all-natural lice prevention products for children. The company produces an assortment of natural hair care for children, including the best-selling Rosemary Repel® line. Headquartered in Passaic, New Jersey, Fairy Tales Hair Care products are available in salons, specialty stores such as Ulta and Bed, Bath & Beyond, as well as pharmacies and retailers across the U.S. For more information, visit www.fairytaleshaircare.com.

SOURCE 5W Public Relations