5W Public Relations Named PR Agency of Record for Cernium Corporation

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Oct 26, 2010, 01:16 ET

NEW YORK, Oct. 26 /PRNewswire/ -- 5W Public Relations, one of the 15 largest independent PR agencies in the U.S., today announced the addition of Cernium Corporation to its roster of consumer brands and lifestyle clients. Cernium develops innovative products that deliver relevant, visual information for better security, business process improvement and lifestyle management.

"Cernium leads the video technology industry in both product offerings and though leadership and we are thrilled to have been chosen as the company's PR firm of record. As Cernium continues to be a change agent in its category, we look forward to helping build its brands exponentially," said Ronn Torossian, CEO and President of 5W Public Relations.

"We're excited to partner with 5WPR in continuing to build recognition of our brands," said Craig Chambers, president and CEO, Cernium Corporation. "With Archerfish, we've brought homeland security video technology to consumers for the first time, and we look forward to accelerating the brand momentum behind this innovative product."

Cernium products span the consumer and industrial physical security markets and include:

Archerfish®: an award-winning line of consumer video monitoring and recording products for home and business with built-in homeland security technology that understands what it sees. Archerfish Solo™, the Thinking Camera™, launched this year. Learn more at www.myarcherfish.com;

CheckVideo®: a hosted intelligent video alarm verification solution for remote video monitoring. Easily integrated with central station automation software, CheckVideo benefits third-party monitoring companies and their customers by enhancing security and reducing false alarms;

Perceptrak®: enterprise video analytics software for organizations that employ their own security force and actively monitor live video. Perceptrak integrates with leading IP video management systems to dramatically increase safety, security and operational effectiveness;

ExitSentry®: the industry-leading monitoring system for airport checkpoints and exit lanes. ExitSentry automatically watches people and object flow to identify and alert on wrong-way motion from public to secure areas.

5W Public Relations will execute a comprehensive public relations program including strategic positioning through thought leadership, partnership development, and stakeholder relationship building to raise awareness of Cernium's brands and increase the company's recognition in the consumer and corporate marketplace. Key elements of the program will include media relations, company award recognition, and product integration initiatives.

About Cernium:

Cernium Corporation develops innovative, high-value products that employ video to deliver useful and timely information for better security, communications and lifestyle management. Cernium has brought advanced video technology to customers worldwide, from residential and business consumers to Fortune 100 manufacturers and government institutions. Cernium's portfolio includes Archerfish®, the first intelligent video monitoring and recording solution for consumers; CheckVideo®, managed intelligent video of central monitoring stations; Perceptrak®, video surveillance software for media-large enterprise; and ExitSentry®, passenger flow monitoring for airport checkpoints and exit lanes. For more information, please visit www.cernium.com.