5W Public Relations Named Agency of Record for Guthy-Renker's Crepe Erase®

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Mar 06, 2018, 12:30 ET

NEW YORK, March 6, 2018 /PRNewswire/ -- 5W Public Relations, a top 15 independently owned PR firm in the U.S., has been named PR Agency of Record by Crepe Erase®. Introduced by Guthy-Renker in 2014, Crepe Erase® has become the leading anti-aging body care system clinically shown to diminish the look of dry, crepey skin – helping women everywhere to feel confident and beautiful in their own skin again. 5WPR will execute a comprehensive public relations program designed to position Crepe Erase® as an innovator in the beauty space and create further awareness for its beloved hero products.

Over time, skin becomes thinner and loses elasticity, which results in dry, crinkly, crepe-paper-like skin that is difficult to treat. The Crepe Erase® two-piece system is engineered to specifically target the problem of crepey skin, and has been proven to reveal visibly smoother, firmer, younger-looking skin. Enriched with exclusive TruFirm® Complex and 7 Super Hydrators, Crepe Erase® is designed to help visibly treat and improve the signs of aging and slackening skin while helping to promote healthy collagen and elastin.

"5WPR is thrilled and honored to be working with Crepe Erase®," said Ronn Torossian, CEO of 5W Public Relations. "We're eager to build on the brand's established base and further elevate brand visibility through a campaign that spotlights the brand's unique products and unwavering results."

"Crepe Erase® is the beauty industry's best kept secret, so we are super excited to partner with 5WPR to elevate our position in the anti-aging body care market," said Laura Lum, Senior Vice President of Brand Marketing and Retail at Guthy-Renker.

Crepe Erase® has a loyal network of ambassadors that stand by the product range including actress, Jane Seymour, as well as a number of industry professionals and influencers in the space. The brand's success on QVC has spurred rapid growth, and it has since added distribution at Amazon and Ulta with additional expansion planned for 2018. The Crepe Erase® hero is a two-piece core system, which includes the Intensive Body Repair Treatment and Exfoliating Body Polish, and the brand also offers a handful of ancillary products available through the brand promotions and on Amazon.

ABOUT 5W Public Relations:
5W Public Relations is a full-service PR agency in NYC known for cutting-edge programs that engage with businesses, issues and ideas. With more than 150 professionals serving clients in B2C (Food & Beverage, Beauty & Fashion, Consumer Brands, Entertainment, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and digital strategy, 5W brings leading businesses a resourceful, bold and results-driven approach to communication.

ABOUT Crepe Erase:
Crepe Erase® is designed to improve the look of dry, wrinkly, crepey skin on the décolleté, arms and legs. As the only system powered by TruFirm®, it's clinically shown to reveal visibly firmer, younger-looking skin. TruFirm® is our exclusive technology that helps aging skin bounce back to a more youthful appearance. This powerful complex—a unique breakthrough in skin care science—helps support and reinforce your skin's netting, which is responsible for keeping it visibly smooth and firm. TruFirm® infuses your skin with three skin-restoring extracts of apple, dill and sage the first two attack the harmful elements that cause your skin to age and slacken, helping skin look tight and firm. The third extract helps promote healthy elastin, which in effect helps restore your skin's natural resilience. Loved by actress, Jane Seymour – and recommended by leading industry professionals such as dermatologists and plastic surgeons, Crepe Erase® truly delivers immediate and lasting results for younger looking, healthy and radiant skin from head to toe.

MEDIA CONTACT
5W Public Relations
Ronn Torossian
[email protected]
212-999-5585

SOURCE 5W Public Relations