5W Public Relations Grows Social Media Roster Through Addition of Cameo Stars

-PR Agency Assists in Successful Debut of Celebrity Driven Social Networking Offering-

News provided by

Aug 03, 2010, 02:25 ET

NEW YORK, Aug. 3 /PRNewswire/ -- 5W Public Relations, one of the 15 largest independent PR agencies in the U.S., today announced the addition of Cameo Stars, the first-ever application that enables celebrities to make virtual cameo appearances in fans' social network pages and mobile devices, to its social media roster. They will serve as PR firm of record for the brand.

"As the convergence between social media and branded entertainment continues at a breakneck pace, we are delighted to have the opportunity to play an active role in the promotion and growth of the revolutionary Cameo Stars concept," said Ronn Torossian, President and CEO of 5W Public Relations. "With the deep seeded roots of 5WPR in technology, music and entertainment, we are certain that we will be able to provide the brand building support Cameo Stars requires out of the gate and as their team continues to evolve their consumer and professional offerings."

Making its official debut yesterday in a NY Times feature, Cameo Stars is the first-ever application that enables celebrities to make virtual cameo appearances in fans' social network pages and mobile devices. The Cameo Stars application, currently in public Beta on Facebook, enables consumers to have top entertainers and athletes perform and deliver a variety of personal messages and 'pokes' directly in the individual's, or their friend's, Facebook pages. Carmen Electra, Drew Brees, Reggie Bush, and Tony Romo are among the celebrities whose social cameos are immediately available. Cameo Stars is currently in production with hundreds of other notable entertainers and athletes whose social cameos are scheduled to premier throughout 2010 and 2011.

About Cameo Stars

Launched in 2010, Cameo Stars is the first and only company that enables celebrities to make virtual cameo appearances in the everyday lives of fans online. Consumers can now collect or send top entertainers and athletes to perform and deliver a variety of personal messages directly in the consumer's, or their friend's, social network page or mobile device. Invented, created, and distributed by the company, the "social cameos" transform exclusive celebrity content into virtual goods designed expressly for the intimate stage that social media provides. For more information on Cameo Stars and its offerings, please visit www.cameostars.com.

About 5W Public Relations

5W Public Relations (www.5wpr.com) is a full-service public relations firm known for implementing cutting-edge, customized media programs designed to impact our clients' specific business goals and objectives. 5WPR's energetic, fast-paced, and focused culture earned the firm a spot on the INC. 500 list and the title of "fastest-growing agency" three years in a row. One of the 15 largest independent PR firms in the US, the agency maintains practice areas in consumer, technology, health and wellness, entertainment, lifestyle, fashion, and corporate communications. Our growth and recognition stem from a focused, smart, and creative staff that expertly communicates client messages to impact ROI. Our committed team, led by CEO Ronn Torossian has the understanding and ability to harness the newest tools in a rapidly changing media landscape. This 24/7 approach to the media led the industry's foremost trade magazine to describe 5WPR as "aggressive in a way that clearly resonates with clients looking for a firm staffed with type A-plus personalities, a BS-free approach, and results from Day One."